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Assistant Online Manager

Brand: Estée Lauder Companies

Description

What You Will Achieve

• Analyze sales, promotions, digital marketing and site performance data and formulate data-driven insights and plans to drive sales

• Develop e-Commerce marketing and promotion calendar in line with brand marketing and online strategies

• Develop and implement the digital marketing strategy, e-Commerce brand sites, third party platforms, Retailer.com and Omni Channels for business growth for the company including website and social media

• Enhance the overall brand dotcom consumer journey, including but not limited to website content, purchasing journey, functionality development, and omni-channel features to grow consumer base, traffic, and conversion rate

• Serve as the key liaison between the Online Team and Brand Team and ensure that the online experience is in line with the brand’s overall strategy

• Oversee the daily operations of the online business to ensure smooth running of the online platforms

• Work closely with external and internal stakeholders on marketing, products, creative and system development

• Manage and prepare regular and ad-hoc reports on key sales and online related metrics

• Conduct market research and campaign result analysis and generate data-driven recommendations to optimize the online performance

Qualifications

What You Will Need

• University degree, preferably in marketing, communication, e-Commerce or related disciplines

• A minimum of 5 years' working experience in managing online business for a brand or a retailer, or working in an eCommerce player. Media agency background with strong understanding of eCommerce business will also be considered

• Highly analytical and well-structured in problem solving and presentation

• Strong business acumen with good understand of how to drive online sales performance utilizing digital marketing and a wide range of data sources

• Hands-on operational experience managing an eCommerce site would be a strong plus

• General knowledge of web performance analytics & web development cycle would be a plus

• Digital media agency experience with experience driving lower-funnel KPIs would be a plus

• A good team player with strong communication and interpersonal skills

• Proactive, self-motivated, and independent

• Can-do attitude with attention to details

• Well organized and meticulous with the ability to multi-task and work under pressure

• Good command of written and spoken English and Chinese

Job: Online / E-Commerce

Primary Location: Asia Pacific-CN-91-Yau Tsim Mong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2319153