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Description

Job Title: Marketing Communications Specialist

Summary

The Marketing Communications Specialist (MCS) is an energetic, creative thinker and storyteller who will drive brand recognition across all platforms. The successful candidate will support marketing activities, branding, and communication efforts aligned with Zeiders' strategic communication goals. Utilizing digital tools, social media, and data analytics, the MCS will develop innovative campaigns and enhance existing efforts to ensure impactful and cohesive messaging. This position collaborates on the creation and implementation of engaging social media content and coordinates the administration and day-to-day operations of Zeiders' social media program and external communications, ensuring compliance with policies, standards, security posture, company guidelines, and best practices.

This position is based in Woodbridge, VA, at Zeiders’ corporate home office.

The MCS collaborates with Talent Acquisition, Business Development, and Senior Leadership to plan, publish, and maintain social media content, manage the company website, analyze platform activity data, and provide content recommendations to the President and CEO along with other Executive Team members. This role maintains metrics, explores new social media opportunities, and works with subject matter experts to support internal and external communication efforts.

The MCS may also lead special projects that align with Zeiders' marketing, branding, and strategic communication goals.

Essential Duties and Responsibilities

• Marketing Communications

• As the primary storyteller, translate and communicate Zeiders' mission and achievements into compelling narratives.

• Expand and enhance communication outreach strategies to support company growth.

• Provide content and creative support for business development and recruiting initiatives.

• Craft and publish engaging, brand-aligned content across multiple platforms, including social media, corporate website, email campaigns, and internal communications.

• Update company capability fact sheets, recruiting fact sheets, brochures, and collateral materials.

• Digital Communications

• Create and publish social content across all platforms, corporate website, and coordinated content for company intranet.

• Generate engaging written content for non-social media marketing and communications activities (such as the website, e-newsletters,) consistent with company messaging strategies and goals.

• Create branded content and update company website content and imagery using content management system.

• Coordinate social media reviews, analysis, and response with the Chief Human Capital Officer. Communicate and interact with social media followers and maintain an engaged online presence.

• Manage website analytics and user activity insights using tools like Google Analytics.

• Assist with creative design and content for virtual booths to enhance engagement.

• Provide multimedia production support for outreach goals (multimedia may include audio, video or online productions) including generating video content ideas and supporting video development and creation.

• Analysis and Recommendations

• Analyze and report on social media and website activity to inform strategy and improvements.

• Research best practices and emerging trends in social media and other methods of external outreach and provide recommendations on social media branding content to convey brand message and improve brand awareness.

• Propose new social media and outreach communication ideas, concepts, and projects for consideration.

• Research and provide associated images and links to external resources to support content.

• Track, analyze, and recommend awards to executive leadership that are consistent with brand message and improve brand awareness and support award package development.

• Performs other duties as may be required.

Required Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing or a related field.

• 3-5 years experience creating brand-consistent, meaningful web-focused content and posts on a range of social media platforms. Work samples will be requested.

• Experience in communications strategies with an emphasis on web-based and social media channels.

• Demonstrated professional knowledge of best practices in business for social media platforms such as Facebook, LinkedIn, YouTube, etc.

• Knowledge of WordPress or other website content management system.

• Proficient in Microsoft Office Suite.

• Excellent oral and written communication skills.

• Confident and skilled in public speaking and media relations.

• Be a creative thinker and problem solver.

• Ability to multi-task, anticipate needs and work independently.

• Prioritize and manage multiple projects and follow tasks from inception to completion.

• Self-starter with excellent initiative.

• Ability to work effectively in a team environment.

• Excellent oral and written communication skills.

• Ability to work under tight deadlines.

Preferences

• Knowledge of Google Analytics (GA4) a plus.

• Knowledge of Hootsuite or other social media management platforms a plus.

• Military lifestyle experiences a plus.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Ability to work both independently and as part of a team.

• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.

• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.

• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.

• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Physical Demands: Works in office areas. Sits, stands, bends, lifts, and moves intermittently during working hours. Uses personal computer, telephones, copiers, printers, and other office equipment. The employee must occasionally lift and/or move up to 40 pounds. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

Zeiders Enterprises, Inc. is an Equal Opportunity Employer

Pay Range: $65,000 - $72,000

PLEASE NOTE: The Zeiders pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), or other law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)