Job Information
AMERICAN GREETINGS CORPORATION Analyst eCommerce Marketing in Westlake, Ohio
As this is a hybrid role, working out of our Creative Studios in Westlake, Ohio, we will focus on candidates currently residing in Northeast Ohio. American Greetings is recruiting for an eCommerce Marketing Analyst who can assist us with executing hands on keyboard marketing activations and reporting on 3rd party retailer platforms (non-D2C). In this role, you will focus on search, display, and other emerging commerce marketing capabilities. Experience is required in media buying and planning, search marketing, DSP/programmatic marketing, and strong excel and data skills. Overall success in this position will hinge on collaboration with wider omnichannel, commercial, merchandising, and product teams to help drive American Greetings E-Commerce business forward in terms of both revenue and profitability. ESSENTIAL DUTIES & RESPONSIBILITIES: * Hands on keyboard execution and optimization of Search and DSP campaigns across retail media networks (AMZ, KPM, WMC). * Hands on pacing and management of multimillion dollar marketing budgets vs campaign objectives. * Proactively identifying and monitoring trends within campaigns to ensure that performance is maximized within budgets. * Reporting via Excel as well as third party tools such as Profitero, Stackline, Tableau and Pacvue. * Partners with broader media/shopper team to share tactical learnings and best practices and upcoming initiatives. * Collaborates with Sales, Marketing, Product, and Merchandising teams for strategic planning, long term planning, and execution of a sales growth plan. * Other duties and responsibilities to be added as needed. This company is an equal opportunity employer and makes employment decisions without regard to race, gender, disability or protected veteran status. We desire to place a priority on referrals of protected veterans. EOE M/F/disability/vet VEVRAA Federal Contractor