OmniCable Marketing Specialist in West Chester, Pennsylvania
Marketing Specialist Our Opportunity: OmniCable, LLC (OmniCable) is a premier redistributor of wire and cable, electrical products, and value-added services. OmniCable empowers our industry to be successful by providing an exceptional experience through operational excellence, accuracy and precision, and a partnership approach. With a multi-million dollar inventory and the acquisition of Houston Wire & Cable, we offer distributors products from the industry’s leading manufacturers from our 24 North American distribution centers. Since our founding in 1977, we only sell to distributors. Omni Cable is subsidiary of Dot Family Holdings. Our employees are all working towards the same goal, which is our mission statement: To be the best vendor to our customers, the best customer to our vendors, and the best employer to our employees. We believe in empowering your future! What You’ll Do: Omni Cable is looking for an energetic and creative Marketing Specialist. The Marketing Specialist will support stakeholders (Marketing & Sales teams) with creative and innovative marketing solutions for driving revenue growth. In addition, the Marketing Specialist will assist with the development and execution of promotional campaigns (print, digital, OOH, social) taking steps to measure, enhance, and enrich the position and image of the company. Primary Responsibilities: Assist with developing the marketing strategy for the company in line with company objectives. Coordinating marketing campaigns with sales activities and report on ROI. Analyze and manage strategic partner and trade relationships; regarding budget, strategy and new business development. Assist with planning and implementation of promotional campaigns for new and existing products – print, digital and social. Manage and improve lead generation campaigns, measuring results. Coordinate and manage social media efforts. Monitor and report on effectiveness of marketing communications. What You’ll Need: Superior verbal & written communications and presentation skills required. Ability to manage multiple tasks and to exercise independent judgment w/o supervision. Advanced PC and/or MAC skills required, specifically PowerPoint. Experience with Adobe Suite, Salesforce, and Microsoft Office. Experience with data interpretation, analysis, and using this to provide value added insights to proposals. Bonus: Bachelor's degree in Business, Marketing, Communications or related Three years marketing/promotion experience - Professional/intern/co-op experience considered (category specialization of selling experience recommended). Experience developing and executing marketing promotion campaigns – print, digital social. Experience with Marketing Automation Software, i.e. Pardot. Besides earning a competitive wage, Omni Cable offers these other great benefits: Competitive Medical / Dental / Vision / Prescription Plans No-cost Life / STD / LTD / AD&D Health Savings & Dependent Care Accounts 401k Plan with employer match Annual Profit Sharing Contribution Rewards and Recognition Tuition Reimbursement Scholarship Fund Onboarding Program Mentorship Program Professional Development Work/ Life Balance Understanding Mission Statement: To empower shared success by being the best vendor to our customers, the best customer to our vendors, and the best employer to our employees through innovation and collaboration.