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BP Americas, Inc. Brand & Communication Director - Castrol - US in Wayne, New Jersey


Job title:

Brand & Communication Director - Castrol - US

Req ID:


Relocation available:


Travel required:

Yes - up to 25%

About BP:


We’re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.

Want to join the team? This means:

• being customer-centric, agile and responsive to changing customer needs and dynamic markets

• focusing on growth and development of customer offers

• optimising the chemicals and fuels value chains to maximise integrated value

• contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner

• creating strategic partnerships that drive long-term value for C&P

• being digitally enabled and empowered by customer insights and data to deliver solutions.

Job Family Group:

Marketing Group

Legal disclaimer:

If you are selected for a position in the United States, your employment will be contingent upon submission to and successful completion of a post-offer/pre-placement drug test(and alcohol screening/medical examination if required by the role) as well as pre-placement verification of the information and qualifications provided during the selection process. The drug screen requires a hair test for which BP must be able to obtain a sufficient hair sample for analysis (4 cm/1 ½” scalp, or > 2 cm/¾” body – arms & armpits/legs/chest)

As part of our dedication to the diversity of our workforce, BP is committed to Equal Employment Opportunity. Applicants will receive consideration for employment without regard for race, color, gender, religion, national origin, disability, veteran status, military status, age, marital status, sexual orientation, gender identity, genetic information or any other protected group status. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us or have one of your representatives contact us at BPUSApplicationAssis@bp.com ; or by telephone at 281.366.1999.

Read the Equal Employment Opportunity is the Law poster (http://www.bp.com/content/dam/bp-careers/en/PDF/careers-bp-us-eeo-is-the-law-english.pdf) and the poster supplement (http://www.bp.com/content/dam/bp-careers/en/PDF/careers-bp-us-eeo-is-the-law-supplement-english.pdf) - for more information about Equal Employment Opportunities. (Spanish version (http://www.bp.com/content/dam/bp-careers/en/PDF/careers-bp-us-eeo-is-the-law-spanish.pdf) )

BP is an equal employment opportunity and affirmative action employer. View our policy statement (http://www.bp.com/content/dam/bp-careers/en/PDF/careers-bp-us-eeo-policy-statement.pdf)

Job Profile Summary:



United States of America


Flexible - Flexible - Flexible, United States - New Jersey - Wayne, United States - New York - New York City

Job Advert:

The Brand & Communications Director - US will lead an outstanding team of markets, drive regional strategy for the US market, and help evolve an iconic brand in the industry to the next level. You will lead all aspects of the Castrol Masterbrand and all sub brands that fall under the Passenger Car Portfolio. Using analytics and a customer centric mentality, you will partner with cross functional teams to grow this portfolio to deliver brand health objectives and support delivery of volume, turnover and gross margin targets across brands while ensuring that brand communication is consistent and demonstrates equity within the given market to consumers (BTC), customers (BTB) and through customers (BTBTC)!

Key Responsibilities:

  • Be the commercial specialist for this exciting portfolio of brands

  • Develop Country Brand Marketing plans across Lubricants spaces, adopting and adapting global brand strategies and programs.

  • Lead development of the consumer engagement strategy; develop and activate social consumer communities via both Online and Offline channels.

  • Ensure that communication to & through customers are on brand strategy and align with comms guidelines.

  • Build new product launch plans in market; Execute global sponsorship assets in country

  • Drive marketing automation using digital standard methodologies

  • Provide inputs into global brand teams for new products and ensure all key results for stage gates are delivered for all global projects that are passed on to markets

  • Use a multi million dollar marketing budget to drive consumer and customer demand and grow market share

  • Supports Vice President Marketing and Vice President Sales, Indirect and Retail on key brand activation programs

What you'll need to be successful in this role:

  • University degree in Marketing or related field

  • MBA or equivalent post graduate degree preferred

  • Minimum 10 years of experience in Marketing

  • Prior experience in CPG required, prior experience within the auto experience a plus

  • Expertise in CPG Brand Management, marketing communications (including traditional advertising/media, digital, social, PR and influencer marketing), eCommerce and digital marketing

  • Excellent communication skills, oral and written

  • Strong attention to detail

  • Ability to balance multiple priorities and handle high volume of work

  • Proven experience managing and developing a team

  • Substantial experience in B2C and B2B marketing activation, preferred

  • Experience leading multiple agencies

  • Proven background working in a matrix organization with complex interfaces

Considering Joining our team?

At bp/Castrol, we support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. bp is committed to encouraging an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, and more!

Location: Our preference is for this role to be based in or close to Wayne, NJ but we will consider applicants outside of the market if there is openness for relocation.

Experience Level:



Customers & Products