Job Information
BLUE YONDER, INC Director Product Marketing in WAUKESHA, Wisconsin
JOB REQUIREMENTS: Blue Yonder Job Title: Director, Product Marketing Location: US- Remote Overview: Blue Yonder is looking for a creative, talented, and dynamic Product Marketing leader with a passion for positioning, messaging and launching market-defining technologies to help Blue Yonder accelerate its leadership in Supply Chain management. This is a strategic, high-impact product marketing role that will own product marketing for Blue Yonder Luminate Cognitive Platform, Control Tower and related composable microservices. Reporting to the Senior Director of Product Marketing, this is a highly visible and collaborative role with substantial accountability and scope. You will work closely with your product management and industry strategy peers to define positioning for Blue Yonder\'s platform, develop differentiated messaging, and invent creative ways to illustrate core value propositions which will have material impact on the growth of Blue Yonder\'s business. What you will do: Work closely with Product Management to develop a deep understanding of the Luminate Cognitive Platform and Control Tower capabilities as well as new enhancements on the roadmap, mapping these to market/buying requirements Manage the NPI calendar and overall timing of releases to meet the needs of internal and external stakeholders Develop and execute product go-to-market, from strategy to tactical plan development to content creation, then work in concert with cross-functional teams to ensure successful execution In collaboration with Competitive Intelligence, evaluate market opportunities and risks by keeping abreast of competitive, customer and market trends Build messaging & positioning that clearly articulates Blue Yonder\'s differentiation and ability to meet the specialized requirements for Blue Yonder\'s ICP Build illustrative narratives and visual demonstrations that showcase the value and differentiation of Blue Yonder\'s new and existing advanced capabilities. Create sales and customer success enablement materials and programs including field communications, customers presentations, and market overview content to support the sale and adoption of the Luminate Cognitive Platform and Control Tower. In collaboration with the Sales Enablement team, support the cascade of these programs across all customer-facing teams. What we are looking for: Bachelor\'s Degree required, MBA/master\'s strongly preferred 10+ years of marketing experience 3+ years of SaaS and Enterprise Software Product Marketing or equivalent experience Experience of and understanding of supply chain... For full info follow application link. Equal opportunity All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status or any other characteristic protected by law applicable to the state in which you work. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/1CD97292C72A4C87