MasterCard Campaign Manager (Senior Specialist, Product Marketing) in Washington
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion (https://www.mastercard.us/en-us/vision/who-we-are/diversity-inclusion.html) for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Campaign Manager (Senior Specialist, Product Marketing)
SessionM is looking for an experienced Enterprise Campaign Manager to support key client accounts. The ideal candidate will have strong client-facing skills and a proven aptitude for mastering new systems. The CM should be a resident expert on our proprietary loyalty marketing automation platform; responsible for driving program execution through best practices with client success as the primary goal.
You’ll be required to master system capabilities (and limitations) and offer actionable recommendations. An in depth knowledge of clients’ business objectives is critical to maximize campaign performance and deliver on program KPIs. Providing pre-launch guidance, mid-flight performance optimizations, and client-ready insights will be key in the success of this role.
Configure, test, track and optimize client campaigns (included but not limited to offers/incentives, behavior logic, push, SMS, email etc.)
Serve as owner of brand’s b2c messaging and promotions through SessionM's proprietary platform
Monitor performance of campaigns and overall program health
Identify trends in engagement and offer recommendations to satisfy program KPIs
Accountable for enablement: products demos, functional trainings, and documentation
Appropriately escalate bugs, account concerns and requests
Become system expert & participate in UAT
Assist account team in translating client requirements during discovery and offer program design elements that align with standard campaign offerings
Offer ongoing suggestions for process improvements
Pull and review internal and client facing reporting as necessary
Be able to ideate, manage and execute editorial/campaign calendar
To be successful in this role you will need:
A level head; be able to prioritize conflicting deadlines and projects under pressure
Accountability; stand up for your work
Self-starter; be able to effectively operate in a fast pace start-up environment
Obsessive organizational skills
Professional experience working in a SaaS, brand, or agency setting
Proven experience working directly with clients
Comfortable providing strategic recommendations and navigating objections
Proactive, forward thinking; methodical planning. Be able to weigh future effects of a decision today
A professional “chameleon;” be able to collaborate alongside cross-functional partners (engineering, creative, analysts, senior account leads etc.)
Exemplary attention to detail & solution oriented
Messaging/Segmentation platform experience (SendGrid, MailChimp, Cheetah etc.)
Loyalty provider experience +SQL experience strongly preferred
Willing to travel to client locations as needed (<20%)
Due to COVID-19, most of our employees are working from home. We’ve implemented a virtual hiring process and continue to interview candidates by phone or video and are onboarding new hires remotely. We value the safety of each member of our community because we know we’re all in this together.
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
If you require accommodations or assistance to complete the online application process, please contact firstname.lastname@example.org and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Requisition ID: R-128392