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Robert Half Marketing Specialist in Washington, District Of Columbia

Description

We are seeking a driven and creative Marketing Specialist to join our client's team. The ideal candidate will have a passion for marketing and a strong understanding of effective strategies and tactics. This role will be responsible for developing and executing innovative marketing campaigns that drive brand awareness, generate leads, and increase sales.

Responsibilities:

  • Develop and implement comprehensive marketing plans that align with company goals and objectives.

  • Conduct in-depth market research to identify target audiences, understand their needs and preferences, and develop buyer personas.

  • Create and manage a variety of marketing materials, including content, graphics, and collateral, ensuring they are consistent with the brand's voice and messaging.

  • Execute effective email marketing campaigns, including crafting compelling subject lines, designing visually appealing templates, and tracking key performance indicators (KPIs).

  • Manage social media channels, creating engaging content that resonates with target audience and fosters meaningful interactions.

  • Collaborate with sales, product development, and other departments to ensure marketing efforts are aligned with overall business objectives.

  • Track and analyze marketing metrics to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions.

  • Stay up-to-date on industry trends, best practices, and emerging technologies to continuously enhance marketing strategies.

    Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.

  • 2+ years of experience in marketing or a related field.

  • Strong understanding of marketing principles and tactics.

  • Excellent written and verbal communication skills.

  • Creative and innovative mindset.

  • Strong analytical and problem-solving skills.

  • Proficiency in marketing automation tools and CRM software.

  • Experience with social media platforms and content management systems.

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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