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National Highway Traffic Safety Administration Marketing Specialist (Open to both U.S. Citizens and Federal Employees) in Washington, District Of Columbia

Summary Are you a creative, motivated, energetic individual seeking a marketing career in a fast-paced, multi-faceted communications office? In this job, you will develop and implement consumer-focused, life-saving campaigns that directly affect the traveling public and promote safe traffic safety concepts and behaviors. Developing marketing assets to promote vehicle safety, including new technologies and innovations, will enhance your skillset. Responsibilities As a Marketing Specialist, you will: Develop and execute marketing plans for national, multi-media, paid and social norming media campaigns related to behavioral or vehicle safety programs. Conduct and analyze qualitative and quantitative consumer marketing research to develop campaign materials and execute media plans. Develop, manage, track project budgets. Work closely with program offices to develop strategies and tactics to support marketing objectives, material development, and appropriate outreach initiatives. The ideal candidate for this position is creative, enthusiastic, and intuitive, with a passion and talent to create innovative, life-saving marketing campaigns that positively affect driving behavior. The individual has the capacity for qualitative and quantitative market research, creative development, partnership development, and managing complex projects, as well as eagerly accepting new challenging assignments. The incumbent has a flair for creative advertising and impactful marketing strategies, with the ability to create captivating advertising campaigns that resound with target audiences. The individual is resourceful multi-tasker who excels in project management with time-sensitive deadlines. The ideal candidate is a team-player who works cooperatively and effectively as part of a highly adaptable, energetic marketing team. Requirements Conditions of Employment You must be a U.S.Citizen and eligible for consideration. You must meet specialized experience to qualify. Required documents must be submitted by the closing date. Submit application and resume online by 11:59 PM EST on the closing date. CONDITIONS OF EMPLOYMENT: SELECTIVE SERVICE: Males born after 12/31/1959 must be registered for the Selective Service. GOVERNMENT TRAVEL CARD: This position involves travel. A government contractor-issued travel card will be issued and must be retained for official business only. PROBATIONARY PERIOD: You must complete a one-year probationary period (unless already completed). TIME-IN-GRADE: Federal applicants must have served 52 weeks at the next lower grade in the competitive or excepted service in the executive branch to satisfy time-in-grade restrictions contained in 5 CFR 300, Subpart F. DEU REQUIREMENTS: Applicants selected under delegated examining procedures may be required to successfully complete a one-year probationary period (unless already completed). Qualifications To meet the minimum qualifications for this position, you must meet either the education or experience qualifications. To qualify for the GS-11 on Experience, you must have at least one year of experience equal or equivalent to the GS-09 it must include: Experience in planning, analyzing, and implementing consumer market research (qualitative and quantitative) to develop and execute strategic advertising campaigns. Experience in developing and executing advertising and marketing campaigns that include television, radio, social media, earned media, and digital platforms. Experience working with external advertising agencies to create and implement marketing and advertising campaigns. Experience in developing and executing a marketing and advertising budget. To qualify for the GS-11 on Education alone, you must have: 3 years of progressively higher level graduate education leading to a Ph.D. degree or Ph.D. or equivalent doctoral degree. You can also qualify based on a combination of higher level graduate education and experience. This must be fully supported by your resume and transcripts, provided with your application. KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas: Knowledge in developing and executing successful marketing and paid and social norming advertising campaigns that showcase the ability to plan, implement, and analyze consumer market research, and develop and implement strategic marketing and advertising efforts. Knowledge in project management skills – the ability to schedule, manage, monitor, deliver, and complete projects on time, effectively, and efficiently within budget. Ability skills to write, edit, and communicate accurately and clearly through writing, video, audio, oral presentations, digitally, and other materials to transmit information. For all types of consideration, experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience For additional information about applying to Federal positions, please click on the following link: https://www.opm.gov/frequently-asked-questions/employment-faq/federal-hiring/how-do-i-apply-for-federal-jobs/ Students enrolled in a qualifying degree program can apply if the anticipated graduation date is within six months of closing date of the announcement. Graduation transcript must be received before start date. Other applicants must meet all qualification requirements by the closing date of this announcement. Education Additional Information The Fair Chance to Compete for Jobs Act prohibits the Department of Transportation and its Operating Administrations from requesting an applicant's criminal history record before that individual receives a conditional offer of employment. In accordance with 5 U.S. Code § 9202(c) and 5 C.F.R § 920.201 certain positions are exempt from the provisions of the Fair Chance to Compete Act. Applicants who believe they have been subjected to a violation of the Fair Chance to Compete for Jobs Act, may submit a written complaint to the Department of Transportation by email at, FairChanceAct@dot.gov. To learn more, please visit our page at: The Fair Chance to Compete Act | US Department of Transportation This announcement may be used to fill additional positions if similar vacancies occur within 90 days of the issue date of the referral certificate.

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