Philips Business Marketing Manager Avent in Warszawa, Poland
In this role, you have the opportunity to
Drive the business by managing communication & product strategy for the Mother and Child Care (Avent) portfolio in Poland. You will be responsible for maximizing business opportunities and ensuring flawless executions of the marketing activations.
Your responsibility is to:
Develop and implement the local marketing strategy to drive a sustainable, competitive advantage of product portfolio while positioning the brand as an expert in baby feeding and soothing
Analyze consumer research, channel trends, market conditions and competitor information to unlock new insights & business opportunities and ensure effective executions of category initiatives
Develop, implement, track and optimize marketing campaigns with disruptive approach, planned in the yearly marketing calendar within given budget executed across traditional, digital, social and in-store channels
Work closely with Professional Marketing Team to build and maintain relationship with Health Care Professionals, KOLs and MCC Influencers in order to build credibility in the professional community
Lead seamless New Product Introductions plan in liaison with local organization by being the main point of contact for all launch requirements including medical devices
Ensure the long-term category growth being responsible for key financial and key enabler metrics of the business plan
Handle the day-to-day multiple operations of the business
Act as pivoting element between different functions such as Global Category Team, Regional Marketing Manager and Local Commercial Organization: sales team, trade shopper marketing, digital and consumer care, logistic team, back office, as well as external agencies;
You are a part of
The passionate and driven Marketing Team, that demonstrates high open-minded business culture. As part of the Team, you will work collaboratively with cross functional colleagues, connecting consumers with Mother and Child Care propositions that matter to them.
To succeed in this role, you should have the following skills and experience
University Degree or equivalent in Business/Marketing
Min 2-3 years of experience on Brand Manager or similar position and over 6 years in marketing;
Experience in working with infant, baby categories would be a strong asset
Knowledge of marketing processes, consumer research, strategic planning and budgeting
Experience with digital go-to market approaches & principles (digital consumer experience, acquisition, engagement)
Strong analytical and creative problem-solving skills
Experience in working with media house and creative agencies
Excellent interpersonal, communication and presentation skills
Have can-do attitude and ability to meet deadlines
Fluent in English & Polish speaking and writing is a must
Solid MS Office skills – PowerPoint, Excel, Word,
In return, we offer you
Annual bonus based on performance achieved
Private medical care with option to extend it to family members
Benefit System cards
Discount for Philips’ products.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
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