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The Senior Marketing Specialist is an advanced subject matter expert, responsible for contributing to the coordination and management of all aspects of marketing.

This role contributes to the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities.

What you'll be doing

Key Responsibilities:

• Contributes to the development and execution of marketing campaigns.

• Participates in the development and maintenance of the marketing activity calendar and supporting information.

• Supports the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics.

• Works closely with relevant stakeholders, to assist with the tracking and measurement of the success of these demand generation programs.

• Participates in the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals.

• Coordinates, monitors and manages information load being distributed to marketing and communications teams.

• Coordinates and delivers content, tools and materials for internal and external communications.

• Engages in and facilitates sales enablement activities that create alignment between sales, marketing and key partners.

• Collaborates with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications.

• Create and coordinates programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas.

• Supports the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content.

• Coordinates the development of case studies on key projects, and clients that help drive credibility and interest in organizational services.

• Performs any other related task as required.

Knowledge and Attributes:

• Advanced knowledge and understanding of all relevant industry standards.

• Advanced knowledge and understanding of best practices for marketing.

• Excellent written and verbal communication skills, including the ability to be influential and persuasive with stakeholders.

• Excellent ability to interact with a variety of internal team members at different levels in the organization.

• Demonstrates good understanding of the features and benefit of the company’s products and services.

• Advanced understanding how databases are utilized in effective marketing.

• Excellent ability to articulate company's value proposition.

• Excellent ability to work with and manage many projects within the required deadlines.

• Advanced awareness of data privacy and compliance as they relate to marketing activities.

• Advanced knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations.

• Advanced understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions.

Academic Qualifications and Certifications:

• Bachelor’s degree or equivalent in Marketing Management or related field.

Required Experience:

• Advanced professional experience with a demonstrable background in all aspects of marketing.

• Advanced demonstrable work experience as a Marketing Specialist.

• Advanced demonstrable experience with marketing service delivery software.

• Advanced demonstrable experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365.

Workplace type :

Hybrid Working

About NTT DATA

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.