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We are looking for a junior Brand Manager who will lead the full marketing agenda to take this business to the next level considering changing consumer behaviours and growing competitive pressure in this category.

The person in this position will lead Laundry brands and projects for Coccolino / Omo and lead cross-functional teams to deliver brands’ objectives .

Strong marketing experience in creating and executing marketing projects and activations is a must , backed with good overall business & channels understanding.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.   If you are ​ a strong leader with marketing background, you are passionate about FMCG, sustainability and building strong brands ​ then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE ​ ​

​ Strategic Planning

• ​ C reati ng brand strategy in local stream for the upcoming year s.

• ​ P reparing category marketing plans (activations, execution, evaluation & putting corrective actions if needed);

• ​ L eading brand yearly planning.

  ​ Operational Planning ​

• ​ P repar ing and submi t t ing Activity Plans on brand level. M ak ing sure that all activities are aligned with JTBD, key market drivers are utilized , key channels are covered, golden customer tailors are developed, and activities assure target realization.

• ​ On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviors );

• ​ O wn ing and driv ing preparation and execution of full package to consumer/shopper for selected national promotions, launches, relaunches, activations. ​

  ​ Operations

• ​ Contribution to d eveloping mix & innovation (in cooperation with BG and BU), portfolio management - crafting new portfolio + managing current: listings, de-listings , in-outs, promo SKUs , PPA, limited editions.

• ​ Actively contribut ing to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.

• ​ Responsible for shares development for dedicated brand by granularity (m onitor ing and understand ing market shares development (external orientation) / uses it as a reference for activity plan preparation ).

• ​ P rovid ing for S&OP (stock planning) input for Activity review meetings ; responsible for forecast accuracy on specific brand level (included in KPI's).

• ​ Contribution to p rice monitoring for selected category (positioning vs . competition – SPI monitoring, channel perspective). Supports Leaders in price changes recommendation for respective category.

• ​ Contribution to execution of Brand Communication/Activation 360 degree . Keep ing consistency of brand communication across all communication channels and consumer and shopper touch points.

  ​ Communication

• ​ Prepare presentations of the activity plan (context, objectives , priorities) and trade presentations for the sales meetings: category cascades, briefings .

• ​ Big events communication to CD : pr epar ing marketing part and p articipat e if needed. ​

  ​

  ​ WHAT YOU NEED TO SUCCEED ​

  ​ Experiences & Qualifications

  ​ ​ Minimal requirements

• ​2- 5 years experience of work in FMCG marketing / media

• ​ Experience in developing communication assets

• ​ Experience in optimizing communication campaigns

• ​ Experience in managing complex projects

• ​ Experience in work with P&L

  ​ Preferred requirements

• ​ Experience in product development

• ​ Experience in developing TVCs

• ​ Experience of work with HC categories will be a plus

• ​ Marketing Foundation course completed (or equivalent) ​ ​

  ​ Skills

• ​ ​ Crafting JTBDs based on ability to move from surface issue to root issue

• ​ Good 6P understanding

• ​ Good understanding of penetration laws

• ​ NPD project management

• ​ Judging creative assets

• ​ Developing marketing concepts

• ​ Unmissable instore KV development

• ​ Briefing creative & research agencies

• ​ AW management / Blue Process co-ordination

• ​ Data literacy: Nielsen, GfK, AMB, brand health diagnostics

• ​ Polish and English language fluency

• ​ Good interpersonal skills – ability to create effective networks & partnerships with key stakeholders in local & European teams. ​ ​

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.

Job Category: Marketing

Job Category: Commercialisation

Job Category: Márketing

Job Type: Assistant Brand Manager / Specialist

Industry: UnileverExperiencedProfessionals