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Choice Hotels Lead Generation Associate, Franchise Development (Remote) in United States

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Lead Generation Associate in the Franchise Development Operations Department. This team is responsible for growing our hotel portfolio by bringing our brands to the developer marketplace and finding the right projects in the right markets. As a key member of the team, you will play a pivotal role in driving the growth of our franchise network by identifying and sourcing high probability leads.

Are you a strong communicator with exemplary time management and organizational skills? We invite you to apply today for our Lead Generation Associate, Franchise Development role today and #MakeItYourChoice.

Your Responsibilities

  • Prospecting: Utilize our in-house cutting-edge technology as well as our prospecting subscriptions to identify viable prospects for franchise development opportunities.

  • Contacting Prospects: Reach out to viable prospects using a scripted cold calling approach to understand their needs, challenges, and overall interest in franchising with Choice Hotels.

  • Qualify & Manage: Qualify and score leads to create a prioritized lead list for the Sales team. Manage all leads in Salesforce, updating with notes and relevant information gathered during the cold calling phase.

  • Transition Lead: Transition qualified leads to the Sales team in Salesforce, ensuring clear communication of client intentions, needs, and notes/call history to improve the Regional Vice Presidents' ability to convert leads into franchise agreements.

Your Experience, Skills & Competencies

  • High school diploma required.

  • Must have technical proficiency with complex online databases.

  • CRM management experience (Salesforce preferred).

  • Ability to think analytically about how to prioritize (score) leads.

  • Understanding of sales process.

  • Demonstrates key competencies to include strong communication skills (verbal, written, & listening ability), time management, prioritization, and organization skills, as well as persistence and resiliency.

Your Team

This is an individual contributor role that will report to the Director, Development Enablement & Lead Generation. You will have a peer teammate and collaborate with cross-functional departments on a regular basis.

Your Work Location

As our Lead Generation Associate , you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.

About Choice Hotels Financial Performance

Adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) for second quarter 2024 grew to a quarterly record of $161.7 million, a 6% increase compared to the same period of 2023. Please click here (https://media.choicehotels.com/2024-08-08-Choice-Hotels-International-Reports-Second-Quarter-2024-Results) to review to review the details.

Salary Range

The salary range for this position is $65,000 to $75,000 annually. The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

  • Competitive compensation and benefits, including medical, dental, and vision coverage

  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

  • Financial benefits for retirement and health savings

  • Employee recognition programs

  • Discounts at Choice hotels worldwide

* PLEASE NOTE: This role is NOT eligible for sponsorship *

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

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