Job Information
BGB Group Director, Social Media in United States
Director, Social Media at BGB Group (View all jobs) (http://www.bgbgroup.com/careers.html)
BGB Group
BGB Group
Director, Social Media
Our Agency
BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.
Key Responsibilities
Social Listening & Insights Mining: Conducts social listening research, uncovering trends across HCP and patient audiences, and providing actionable insights
Point of View Documentation (POVs): Stays on top of current social media trends and evolving functionalities, understanding the application to highly-regulated industries and drafting agency and client communications relaying the information, impact and next steps
Project Execution: Leads development and execution of tactics, serve as social media counsel to internal teams and external clients in collaboration with the social team lead
Content Optimization: Partners with Art, Copy and Medical teams to develop optimized social media content that adheres to channel best practices, as well as expected audience behaviors, and maintains FDA compliance
Community Management: Monitors and manages user engagements on clients’ social media properties
Measurement Planning: Works with Performance Analytics to ensure that social media initiatives are tagged and tracked, generating actionable insights that impact future content and campaign development
Strategic Business Growth: Works with department leadership on internal education of all departments, knowledge sharing and internal communications with the expectation to drive social media adoption making it a core competency of the organization
Preferred Qualifications
Bachelor’s degree in Business, Marketing, Journalism or Communications/PR
Approximately 7-8 years of agency experience; pharma experience or experience in a highly-regulated industry is required
Expertise with business and personal use of social media, third-party platform management tools and social listening platforms
Can write a creative brief
Familiar with client MRL and/or FDA requirements, and has experience blending social media best practice to lead brief development, efficiently execute projects, and develop case studies
Ability to write about, explain and present social media tactics and concepts in a highly regulated environment
Understands general paid media approaches across different social media platforms and collaborates with partner agencies to execute campaigns; experience trafficking paid social media campaigns is a plus
Proven ability to manage projects independently and collaboratively to successful completion
Extensive experience with developing social listening queries, cleaning data and reporting findings; experience with Brandwatch is a plus
Ability to derive insights and actionable next steps from social listening data and social platform performance; experience with Meta Business Manager is necessary, LinkedIn Business Manager is a plus
Strong multi-tasking and problem-solving skills and the ability to work in a team environment
Salary range : $110,000 - $155,000
The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.
BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.