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The Director, International Marketing plays a pivotal role in ABH's brand growth internationally. This experienced leader will elevate our brand's go-to-market strategy and programs in a diverse, fast-paced environment. The ideal candidate will have a proven track record of success in developing and overseeing international marketing initiatives that drive business growth and increase brand awareness across retail marketing, campaigns, PR, influencer marketing, in-store activations, media buys, and agency collaboration.

Responsibilities:

International Marketing Management

• Drive newness and core support with international partners and global teams to boost sales and brand awareness; develop and maintain an international marketing calendar for all activations

• Recommend and set international pricing structures for new product innovations based on positioning and competitive landscape

• Lead international team in creating comprehensive, market-specific annual marketing strategies, considering cultural differences, consumer behaviors, trends, and competitive landscapes

• Lead briefing and planning processes for retailer events, campaigns, and secondary in-store touchpoints

• Partner with Global Brand Marketing team to optimize all global marketing materials for international accounts and address localized needs

• Oversee brand image development in international markets, ensuring consistency while accommodating cultural nuances; recommend and set international pricing for new products

• Lead briefing and planning for retailer events and campaigns; partner with Global Brand Marketing to optimize materials for international accounts

• Conduct market research to identify opportunities and challenges; analyze trends, competitor strategies, and regulatory environments to inform decision-making

• Collaborate across departments to execute new launches and evergreen campaigns; complete product & brand registrations for retailers

• Source, review, and execute international review programs; lead organization of in-person and virtual events with retail partners

• Analyze market trends, competitor strategies, and regulatory environments to inform decision-making

  PR & Influencer Marketing

• Partner with Global Marketing team to communicate and execute strategies with regional markets, supporting all brand and product launches

• Serve as lead Brand Marketing point of contact for all regional marketing teams, proactively sharing strategies, project plans, toolkits, and assets

• Demonstrate a strong understanding of luxury consumer behavior and market dynamics, translating insights into actionable Marketing plans

• Lead collaboration with regional marketing teams to guide local plan development including brand activations, creative briefs, talent/influencer selection, and asset requirements

• Manage overall project plans, working closely with Global Marketing team to ensure regional deadlines are met and work aligns with global strategy

• Work closely with Global Marketing and Creative departments on international Visual and Copy Request submissions, gaining approvals and trafficking assets to regional teams

• Liaise with other departments to facilitate international marketing related projects

• Lead weekly status calls with regional marketing teams, managing meeting preparation, agendas, action notes, and keeping plans on track

   

  People Management

• Foster a culture of innovation and continuous improvement within the marketing team.

• Create budgets and allocate resources to ensure that marketing initiatives are effectively executed.

• Management of the marketing teams in Europe, Southeast Asia, Oceania the UK, and China

  Requirements

• Minimum of 8 years' experience in digital marketing, partnership marketing, and/or brand marketing within a brand or agency setting

• Deep understanding of the global beauty scene, especially in makeup, with a demonstrated history of propelling category growth

• Skill in converting founders' vision into insights and actionable plans; foresight to predict challenges and agility to adapt swiftly

• Profound insights into retail marketing, social media, influencer, and wider media landscapes

• Demonstrable experience with retail and in-store marketing techniques

• Record of effective collaboration with international teams

• Expertise in analyzing complex issues and formulating relevant, actionable plans, programs, and recommendations

• Excellent verbal and written skills with ability to craft compelling messages across customer touchpoints

• Proven ability to lead, foster cross-functional team dynamics, and build robust relationships with key stakeholders

• Aptitude for integrating data-informed insights into strategic planning and maximizing ROI through data analysis

• Proficiency in thriving in fast-paced, deadline-driven environments, and ambiguous situations

• Strong problem-solving skills complemented by exceptional research abilities

• Outstanding organizational and time management skills

• Advanced proficiency in MS Office tools, including Excel, Word, and PowerPoint

• Fluency in English; proficiency in additional languages is advantageous

  Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting base salary range for this position in the selected city is $140,000.00 - $160,000.00 yearly. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. This role is bonus eligible.

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