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IHG Director, Brand and Commercial PR in United States

Key Accountabilities

  • Commercial and Brand PR strategies, plans development and guidance

  • Seek out and bring into the company learnings and insights from markets, competitors, consumers, and business partners.

  • Understand challenges and identify opportunities to form annual and project PR strategies and action plans (both traditional PR & ePR) aimed at adding value to achieving overall brand and the company business objectives.

  • Creative PR ideas generation which can be fully integrated with multi-functional teams (media buy/social) to form a holistic and 360 comprehensive PR campaign.

  • Identify opportunities, trends and features cross multi-media platforms for both B2C and B2B communications.

  • Media & KOL Relations

  • Robust relations with key media (lifestyle, fashion, travel, trade, art & design and general media categories) and KOL (gastronomy, fashion, lifestyle, creative/design, family and travel KOL types)

  • Solicit and share feedback/perception from media and KOL regarding trends, competition and position in the industry to provide counselling to internal stakeholders and inform actions

  • Leverage and suggest candidates from owned KOL database to complete the integrated communications upon needs.

  • Key Stakeholders Collaborations

  • Establish & maintain productive relationships with internal and external stakeholders.

  • Work as part of the global brand PR team to continually identify best in class ways of working and opportunities to align on news bureau or campaign opportunities in Greater China and around the world

  • Work as part of the global brand PR team to identify common ways of measurement and reporting that allows us to tell a global story on brand PR performance (in conjunction with our agencies)

  • Supervise agencies and suppliers to drive best results with reasonable qualitative and quantitative KPO setting

  • Manage spending vs. budget; ensure cost effectiveness with high standard quality of output

  • Talent development

  • Grow talents and provide support for team members’ ongoing career development.

  • Develop team and agency’s communications capabilities.

Required Skills

  • Integrity and trust

  • An outstanding writer and storyteller

  • Profound knowledge of both traditional and digital/social marketing platforms

  • Strong organizational skills and multi-task handling capability, work in a team environment, and meet deadlines

  • Able to identify, inspire and contribute to innovative, break through creative programs. Strength in marrying strategic thinking with creativity.

  • Proven results and orientation based in critical thinking and problem-solving skills.

  • Strong ability to distil insights and high volume of inputs to build clarity and effective cases

  • Excellent inter-personal and organizational skills; good written and oral (Chinese and English) communication skills

  • Eager to meet and exceed objectives and take on more responsibilities.

  • Focus on understanding business needs and priorities to develop effective communications plans and programs with high quality delivery.

  • Collaborative and people-oriented


  • B.S. or B.A. degree in journalism, marketing, mass communications or related discipline.

  • Excellent English and Mandarin language capabilities.


  • 15+ years in-house and/or PR firm experience specializing in marketing communications and public relations.

  • Experience in a multi-cultural environment.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today and let's #GoFurtherTogether.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.