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Facebook Marketing Science Partner, Global Agency in Singapore

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

The Marketing Science team is seeking an experienced research & analytics professional to partner with our agencies to optimize their investments on Facebook on behalf of their clients and measure the effectiveness of their marketing investment both on and off Facebook. This person will develop and execute appropriate engagement strategies focused on marketing science ie data, analytics and measurement, for our key advertising agency and consulting firm partners across Asia-Pacific region. The ideal candidate will have a solid foundation in data, measurement, analytics, research and statistics as well as a strong client management background.The candidate should have strong communication skills, the desire to get out on the front lines of online advertising, and a passion for generating data-based insights. This role will challenge the candidate to provide strategic direction to major advertising agencies and consulting firms in their marketing science efforts. In addition, the candidate will also undertake original marketing science projects, working with the agencies' analytics and research teams, and help them develop strategic insights into marketing on the Facebook platform. This role will also require collaboration with internal FB teams, within and outside APAC region, including agency sales, other marketing science partners, product and partnership teams across multiple locations, in developing appropriate solutions and approaches to scale measurement led best practices.Applicants should be comfortable in a client-facing role, have strong foundation in advertising and marketing measurement techniques, quantitatively oriented with experience in analyzing large datasets, focused on results, and self-motivated. This is a full-time position based in our Singapore Office.

Required Skills:

  1. Play a major, strategic role in working closely with a selection of Facebook’s largest advertising agency and consulting firm partners in APAC, in order to develop best practices in marketing science to understand the relative impact of different marketing strategies on & off Facebook

  2. Establish and nurture senior-level agency relationships through data, analytics and measurement expertise

  3. Educate and influence advertising agencies to build and adopt better measurement practices to optimize the use of FB platform for their clients

  4. Drive adoption of data, analytics and measurement of methodologies, products and approaches amongst agencies in support of their learning agendas

  5. Design tests to showcase the power of good measurement using first-party or third party or a combination of tools and solutions

  6. Support agencies in developing advanced capabilities in identifying and operationalizing appropriate signals and platforms for measurement, targeting and optimization

  7. Communicate complex research methodology and results to internal and external stakeholders including senior (up to C-suite level) agency stakeholders as necessary

  8. Provide feedback to and collaborate with internal agency sales, product and partnership teams to identify opportunities for new and existing measurement solutions

  9. Consult agencies on data, analytics and measurement (e.g. business hypothesis to test, measurement design & feasibility or insights interpretation)

  10. Represent Facebook at agency and industry events as it pertains to measurement and/or marketing science solutions

  11. Operate internal & external education & training workshops to raise awareness & advocacy of measurement solutions & analytical best practices

Minimum Qualifications:

  1. 7+ years of relevant experience, media/marketing measurement, research or analytics experience and general love of data and numbers

  2. Bachelor’s degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering or similar

  3. Experience in analyzing and manipulating data sets to understand patterns and provide insights

  4. Solid understanding of online and offline advertising and familiarity with Brand and Direct Response advertising and marketing frameworks, including ad effectiveness measurement techniques

  5. Hands-on experience in developing and deploying MMM, interpretation and contextualization of results, and sharing of results with clients

  6. Familiar with field experiments, experimental design, survey sampling, and/or panel data

  7. Experience in developing framing measurement strategies and communicating to audiences while keeping the big picture in mind

  8. Client-facing experience (both internal and external), including ability to drive meetings or change through adoption of new products, research methods and modeling techniques

  9. Excellent communication and client-interaction skills, ability to communicate technical content to general audience is critical

  10. Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner

  11. Experience working with structured and unstructured data-sets, statistical software such as R, SPSS and SAS

  12. Experienced in creating and running queries with SQL and/or Python

Preferred Qualifications:

  1. Advanced degree in a quantitative field or an MBA

  2. Experience and good understanding of digital advertising eco-system stack such as tagging, 1P data collection, integration and usage, CDPs and cloud environments such as AWS and GCP

  3. Experience in working in or with advertising effectiveness measurement companies

Industry: Internet

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