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The Estee Lauder Companies Assistant Media Manager in China

Assistant Media Manager

Brand: Estée Lauder Companies

Description

What You Will Achieve

  • Develops the HK&M Affiliate’s full-funnel media strategy across paid, owned and earned platforms, and supports Brand teams to improve their media planning, execution and measurement targeting both local and Chinese travelling consumers.

  • Leads Affiliate governance for influencer and eventing marketing strategies across Brands.

  • Maintains Influencer analytics platforms and supports usage across Brands to monitor Influencer Marketing ROI.

  • Reviews media plans and consumer marketing strategies for Brands, and identifies opportunities for greater efficiency, effectiveness and local context.

  • Tracks Brand media investments and measures their return separately for each Brand; develops actionable recommendations to continuously improve media effectiveness.

  • Has ownership of local media and China market landscaping, competitive benchmarking.

  • Manages local media and influencer agency relationships. Defines agency requirements necessary to implement the Affiliate’s media strategy.

  • Leads relationship with media platforms (e.g. Google, Little Red Book) to leverage best practice and regional joint business partnerships.

Qualifications

What You Will Need

  • Bachelor’s Degree with a focus in Media, Marketing, Communication or equivalent

  • Minimum of 8 years of experience in media planning, digital marketing, PR and influencer marketing experience, preferably in Beauty/ Luxury Retail/ FMCG fields

  • Hands on experience with customer-related analytic projects and knowledge on how to measure marketing activities and customer metrics

  • Familiar with media and influencer analytics platforms (e.g. Media Tool, Google Analytics, Traackr)

  • Able to understand consumer and business needs and translate into actions

  • Able to confidently communicate and collaborate with key stakeholders in brand and commercial team

  • Able to drive changes by influencing, inspiring, teaching, and collaborating

  • Excellent command of English and Chinese

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong, SAR of China

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2314399

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