Mythics, Inc. Director, Marketing in Virginia Beach, Virginia
The Director, Marketing is responsible for internal oversight of the marketing department staff and marketing initiatives across two brands (Mythics and Emergent) and internal brand needs (HR). This role requires collaboration with business unit leaders and external marketing consultation on the strategic development, execution, tracking, and measurement of an annual marketing plan that consistently improves the enterprise’s competitive position in the marketplace with the goal to increase the company’s market share and revenue.
The Director, Marketing employs own strategic marketing experience and passion for technology to develop marketing plans and approaches for public sector audiences. This role drives creativity and enthusiasm in others and contributes innovative ideas across all brands. The Director, Marketing remains knowledgeable and is the company’s SME in current marketing trends, tools and vernacular across all offline and online platforms to effectively execute this role.
Responsibilities and Essential Duties
Work directly with the Business Unit Leaders and external marketing consultant on both external and internal communications to key stakeholders, end-user customers, manufacturers, providers and partners
Develop and implement comprehensive marketing strategies, plans, product rollouts and other initiatives to create awareness of the enterprise’s products, services and value proposition, with the goal to grow market share
Organize and supervise marketing teams, including hiring, training, workloads, schedules and deadlines, monitor and oversee their progress, provide constructive guidance and feedback to ensure strategies are successfully rolled out, and submit performance reports
Work across all departments to develop successful omnichannel marketing strategies and campaigns that attract, nurture, and retain customers and referral sources and be able to show measurable results via standardized key performance indicators
Conduct customer, brand, product, and competitor research to keep abreast of market trends
Create and maintain a successful brand image, value proposition message, and reputation across all initiatives that comply with enterprise standards, positions the brands as thought leaders, and attracts customers and referral sources
Collaborate with stakeholders to make decisions regarding the budget and the direction of the company
Develop and manage marketing budgets and allocate resources amongst projects; review all invoices for external resources for accuracy and contract compliance prior to approving and submitting for payment
Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective and share that information in a productive, actionable manner
Ensure team maintains complete and properly documented files for all assigned projects, including contributing to knowledge base
Present weekly reports on and feedback to executive stakeholders and business leaders; compile data, analyze trends and articulate learnings and results
Perform other duties as assigned
Minimum Education and Experience
Bachelor's degree in marketing communications or equivalent professional experience
10+ years of professional marketing experience
5 years in a supervisory role, responsible for team results
Demonstrated expertise in effective communication using digital platforms
Demonstrated experience in developing and executing omnichannel marketing campaigns for technology or other product-based companies
Skilled in lead generation marketing with ability to craft integrated marketing strategies across all channels and touchpoints, including website, print communications, and online communications
Working experience with job-related software applications including those for content marketing, content management, automation, CRM, Google Analytics, Adobe Creative Suite, HubSpot, Salesforce or similar platform
Experience running large scope projects with cross-over departments and large teams
Experience in Business to Government (B2G) marketing
Travel may be required to participate in regional meetings and to attend national events, trade shows and conferences.
Omni-channel mindset to help measurably influence and track behavior through a combination of print, digital, media channels, social, and in-person capabilities
Strong business acumen, communication, influencing, and consultative abilities given interaction with all levels of business stakeholders and C-suite leaders, including external business partners
Proven leadership and supervisory skills; be an ambassador to internal team members for marketing guidance and input
Strategic, analytical and creative thinker, and excellent listener
Exceptional writing, visual communication, presentation, and interpersonal skills; competency when communicating in writing, visually or when presenting to various internal and external audiences
Highly organized, data and results driven, detail oriented, and capable of handling several initiatives simultaneously in a fast-paced environment
Ability to define goals and then work collaboratively to build and execute toward those goals via establishing and monitoring analytics that obtain measurable results
Strong team player, self-motivated, with enthusiastic disposition
Up to date with current offline and online marketing techniques, tools, and best practices
Why work at Mythics?
Because at Mythics, YOU count! At Mythics, we have an environment that fosters creative thinking, respects your contributions, and accepts nothing less than excellence in serving our customers. We demonstrate these core principles daily through our corporate Values of Respect – Empathy – Excellence – Fun (REEF). Our REEF values are the foundation of everything we do.
Comprehensive Health, Dental, and Vision plans available for you and your family
Premier 401k retirement plan with corporate matching and a 529 college saving plan
Tax-advantaged Health Savings Account and Dependent Care Flexible Spending Account options
Generous PTO bank and paid holidays
Tuition reimbursement for continuing education
Engaging company events such as quarterly awards, annual kick off parties, and FUN Fridays (early release once a month)
Free gourmet coffee, tea, fresh fruits and healthy snacking alternatives
Community Service activities and charitable giving programs
Our GREEN approach – tracking energy consumption for reduction and purchasing only environmentally friendly products for our offices
Founded in 2000, Mythics is an award-winning Oracle systems integrator, consulting firm, managed services provider and elite Oracle platinum resale partner. Our business model is all about deep knowledge of Oracle technologies and business processes. We offer procurement and Oracle systems integration expertise across the full range of Oracle cloud, software, support, hardware, engineered systems, and appliances. It’s a focus that gives us the critical business experience and the Oracle technology advantage you need to succeed.
Mythics, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity, age, marital status, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes. Mythics, Inc. will treat all employees equally with respect to compensation; opportunities for advancement, including upgrading, promotion and transfer, and all other terms and conditions of employment. This company is a VEVRAA Federal Contractor, and has designed and agreed to implement an Affirmative Action Program in accordance with Executive Order 11246 and VEVRAA Final Rule. Mythics, Inc. is able to provide alternative methods of application for those who are unable to complete an online form. Please contact firstname.lastname@example.org to arrange reasonable accommodations. To read more about your rights, please visit the Department of Labor Disability Rights Fact Sheet here. For more information about Federal laws prohibiting job discrimination, please view the “EEO is the Law” Poster here.
Work Site - City: Virginia Beach
Department: Corporate Operations - Marketing
Work Site - State: VA
Security Clearance Level: None Required
Maximum Expected Travel: 10%
External Company URL: www.mythics.com
Street: 4525 Main Street