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This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/11980646 Media Communications Coordinator - University of Illinois Extension

University of Illinois Extension - Marketing Communications

WE TRANSFORM LIVES.

Everything we do is designed to improve the quality of life of the people in the state of Illinois, across the nation, and around the world. We discover, develop, translate, and disseminate knowledge to address societal concerns and train the next generation of experts and leaders in a way that empowers them to expand the boundaries of science to higher levels of understanding and influence.

Be a part of our story. Through learning partnerships that extend knowledge and change lives, University of Illinois Extension provides educational programs aimed at making life better, healthier, safer, and more profitable for individuals and their communities. Illinois Extension has operated continuously for more than 100 years connecting the citizens of Illinois to their land-grant university by providing educational programming around the state. University of Illinois Extension is based in the College of ACES and works with all colleges and units of the University of Illinois at Urbana-Champaign.

Job Summary

Primary responsibility for providing communications expertise and support to University of Illinois Extension marketing and communications goals. Projects will largely focus on written content development for press releases, marketing materials, website copy, and social media posts. This particular role focuses on support and promotion of the Master Gardener volunteer training program with secondary responsibility for the Master Naturalist program.

Duties & Responsibilities

• Writing and Reporting

  • Maintain active involvement with educators and staff within Illinois Extension to determine strategies for

    communicating about a range of technical topics, including training, volunteer recruitment, program promotion, conference planning, and information sharing around topics including horticulture, gardening, sustainability, land stewardship, and working with volunteers.

  • Interview educators, faculty, volunteers, and staff to write news releases for appropriate media outlets and adapt them for the web and social media.

  • Write and edit content for use in newsletters and media outlets.

  • Assist with the planning, creation, and writing of promotional materials, the creation and distribution of merchandise and other print materials for assigned projects and events from across the Illinois Extension system\'s programs in gardening and naturalist programs.

  • Provide communications support as needed by any of Extension\'s 27 units or educator teams as it pertains to these program areas.

• Communications Plan Development

  • Collaborate with the State Marketing and Communications Team, unit communicators, educators, and program leaders to develop, implement, and execute marketing and communications plans tailored to specific project needs and goals.

  • Work with staff to analyze audiences, situations, and subject area to generate recommendations that will achieve targeted outcomes.

  • Support administration of Extension\'s social media accounts, including the state accounts for Master Gardeners and Master Naturalists and the unit accounts within these program areas by creating social media posts and providing leads to other team members regarding news, events, and resources.

  • Provide guidance to unit communicators as needed to help them optimize their social media profiles and

    gro their influence through their social media activities with respect to these topic areas.

  • Assist with other writing tasks as assigned, including but not limited to, annual reports, scripts for videos,

    speeches, blogs, and educational products.

  • Provide writing and editorial support as needed to support multidisciplinary projects and educator teams.

• General Communications and Marketing Support
  • Manage assigned projects within the team project management system, ensuring deadlines are tracked and projects are delivered on time.
  • Represent the communications team at meetings and events across the Extension system, the College of Agricultural, Consumer, Environmental Sciences, and the University of Illinois.
  • Other communications-related duties as requested and in compliance with university and Extension brand standards and Extension DEIA goals.

Additional Physical Demands

To perform the functions of this position, the employee will be required to perform work both within an office and outside in the communities that are served and must have the capability to travel from one location to the other in a timely fashion. Employee is responsible for securing personal transportation. A valid driver\'s license is preferred. Some work will be required during evenings and/or weekends. When working, the employee may be exposed to a variety of environmental factors to include, but not limited to, hot or cold weather, exposure to noise and allergens, and u