Job Information
Carle Foundation Hospital Marketing Partner - Research and Education in Urbana, Illinois
Marketing Partner - Research and Education
Department: Marketing - CFH1019
Entity: Champaign-Urbana Service Area
Job Category: Mrktng/Advertising
Employment Type: Full - Time
Job ID: 43091
Experience Required: 5 - 7 Years
Education Required: Bachelors Degree
Shift: Day
Location: Urbana, IL
Usual Schedule: M-F, 8 a.m. - 5 p.m.
On Call Requirements: Only in emergent situations
Work Location: Carle at The Fields
Weekend Requirements: Not typical
Holiday Requirements: None
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Position Summary:
This is a senior position of the marketing and communications team and is responsible for the development, marketing, and promotion of all research and medical education (UME, CME, GME) campaigns, increasing awareness and stature of Carle, Health Alliance, the Stephens Family Research Institute to the market, and supporting the organizational executive leadership team in communications planning around outward facing presentations and/or partnership discussions. This role will be a member of the enterprise marketing team but will partner very closely with the Stephens Family Research Institute, clinical and executive leadership.
Qualifications:
EDUCATIONAL REQUIREMENTS Bachelors Related Field CERTIFICATION & LICENSURE REQUIREMENTS None specified EXPERIENCE REQUIREMENTS Five years Marketing/Advertising/Communications SKILLS AND KNOWLEDGE Word processing, spreadsheet applications, graphic design, strong written and oral communication skills.
Essential Functions:
Communicates Carle, Health Alliances and Stephens Family Research Institue long-term positioning for prospective partners and ensures that individual marketing strategies/advertising efforts meet those goals.
Develops ideas and oversees content for web pages for each client; Liaises with digital communications team to prioritize and sequence development
Develops promotional efforts of the marketing plan, works with internal staff to develop advertising plans and produce advertising elements
Helps develop the annual strategic business plan and develops the marketing plan including budgets, and assists in the accomplishment of business objectives.
Generates innovative ideas; challenges traditional ways of thinking and approaches to work problems.
Keeps clients apprised of significant market/industry trends of special concern to them.
Present creative materials and concepts to clients.
Provides marketing consulting services to all account management groups.
Collaborates with copywriting team, and writes when necessary, various promotional materials (newsletters, ads, brochures, public relations, consumer education, internal communications, internet web pages).
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: human.resources@carle.com.
Effective September 20, 2021, the COVID 19 vaccine is required for all new Carle Health team members. Requests for medical or religious exemption will be permitted.