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Treasury Wine Estates Penfolds Senior Customer Marketing Manager, UK in Twickenham, United Kingdom

About us

Treasury Wine Estates (TWE) is one of the world's leading wine companies. We know that it's the thinkers, makers and doers who have the most impact as we continue to strive towards being recognised as the world’s most admired premium wine company. We are proud of our portfolio of brands that have tremendous heritage, rich quality and a reputation for excellence across the globe. From the iconic luxury of Penfolds, to the broad appeal of Lindeman’s and newer brands like 19 Crimes, we are committed to creating memorable wine experiences for our consumers.

About the role

Reporting into the Head of Trade Marketing Penfolds International the Senior Customer Marketing Manager, UK, is a new role within the Penfolds International team. This role is responsible for the local market brand development (United Kingdom). The successful candidate will strive to drive success and growth, to increase demand at the distributors, retailers, and trade customers’ level. This will include the customization of global / regional brand strategies into activities / programs, that ladder up to volume and value budgets

The Senior Customer Marketing Manager works with key cross-functional stakeholders across both Sales and Marketing functions to build effective customer marketing plans and strategy. The role also leads and support the Customer Marketing Manager for Europe & Nordics by overseeing all strategy and activation plans for respective key markets.

Some of the responsibilities of this role include:

  • Leadership and management of direct team member, internal teams and agencies

  • Align customer marketing initiatives with brand and market priorities through collaboration with brand marketing, commercial teams, and external partners in annual planning processes

  • Integrating On Premise, Off Premise and E-Commerce programs into a comprehensive brand plan and strategy

  • Utilising insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners

  • Developing programs that provide a source of differentiation for both the supplier and the retail partner

  • Creating intuitive, straightforward programs that provide both information and education to consumers / shoppers

  • Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs

  • Manage market level P&L, with relevant Commercial stakeholders (Regional Sales Manager / Country Manager / Business Manager / Key Account Manager) including volume & value targets for specific programs, A&P budgeting, and PO management

  • Manage agency relationships – BTL & Experiential, to achieve best results as well seeking to bring new ideas to the table

    About you

    We are looking for an experienced Senior Customer Marketing Manager who has strong experience in Luxury brand management or trade marketing experience.

  • Degree or diploma in Business, with emphasis on Marketing & Business

  • WSET or similar wine education desired

  • People Management Experience

  • Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience

  • Good understanding of various marketing and sales touchpoints

  • Experience creating and executing marketing campaigns and programs that drive sell through and depletions

  • Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs

  • Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands

  • Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies

    What’s in it for you

    The opportunity to be bold and make an impact in the world of wine

    Access to the world’s most celebrated wines through our employee product allowance

    True flexibility in determining how, when and where you work to achieve your potential

    Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe

    Opportunity to build a career across multiple functions (we’re really good at doing this!)

    Structured development programs to support your health, wellbeing and career

    “TWEforME Day” – an additional day of leave each year, for you to do you

    Private Medical Insurance

    25 Days of Annual Leave

    Life Assurance


    We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

    If you’re ready to help us be the world’s most admired premium wine company, please apply now!

    Inclusion and Diversity

    Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.

    In line with the Immigration, Nationality and Asylum Act, all applicants will be expected to provide proof of eligibility to work in the UK if invited to interview.

    How to apply

    We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.