Treasury Wine Estates Penfolds Senior Customer Marketing Manager, UK in Twickenham, United Kingdom
Treasury Wine Estates (TWE) is one of the world's leading wine companies. We know that it's the thinkers, makers and doers who have the most impact as we continue to strive towards being recognised as the world’s most admired premium wine company. We are proud of our portfolio of brands that have tremendous heritage, rich quality and a reputation for excellence across the globe. From the iconic luxury of Penfolds, to the broad appeal of Lindeman’s and newer brands like 19 Crimes, we are committed to creating memorable wine experiences for our consumers.
About the role
Reporting into the Head of Trade Marketing Penfolds International the Senior Customer Marketing Manager, UK, is a new role within the Penfolds International team. This role is responsible for the local market brand development (United Kingdom). The successful candidate will strive to drive success and growth, to increase demand at the distributors, retailers, and trade customers’ level. This will include the customization of global / regional brand strategies into activities / programs, that ladder up to volume and value budgets
The Senior Customer Marketing Manager works with key cross-functional stakeholders across both Sales and Marketing functions to build effective customer marketing plans and strategy. The role also leads and support the Customer Marketing Manager for Europe & Nordics by overseeing all strategy and activation plans for respective key markets.
Some of the responsibilities of this role include:
Leadership and management of direct team member, internal teams and agencies
Align customer marketing initiatives with brand and market priorities through collaboration with brand marketing, commercial teams, and external partners in annual planning processes
Integrating On Premise, Off Premise and E-Commerce programs into a comprehensive brand plan and strategy
Utilising insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners
Developing programs that provide a source of differentiation for both the supplier and the retail partner
Creating intuitive, straightforward programs that provide both information and education to consumers / shoppers
Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs
Manage market level P&L, with relevant Commercial stakeholders (Regional Sales Manager / Country Manager / Business Manager / Key Account Manager) including volume & value targets for specific programs, A&P budgeting, and PO management
Manage agency relationships – BTL & Experiential, to achieve best results as well seeking to bring new ideas to the table
We are looking for an experienced Senior Customer Marketing Manager who has strong experience in Luxury brand management or trade marketing experience.
Degree or diploma in Business, with emphasis on Marketing & Business
WSET or similar wine education desired
People Management Experience
Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience
Good understanding of various marketing and sales touchpoints
Experience creating and executing marketing campaigns and programs that drive sell through and depletions
Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs
Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands
Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies
What’s in it for you
The opportunity to be bold and make an impact in the world of wine
Access to the world’s most celebrated wines through our employee product allowance
True flexibility in determining how, when and where you work to achieve your potential
Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe
Opportunity to build a career across multiple functions (we’re really good at doing this!)
Structured development programs to support your health, wellbeing and career
“TWEforME Day” – an additional day of leave each year, for you to do you
Private Medical Insurance
25 Days of Annual Leave
We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.
If you’re ready to help us be the world’s most admired premium wine company, please apply now!
Inclusion and Diversity
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact email@example.com, quoting the job title and reference number.
In line with the Immigration, Nationality and Asylum Act, all applicants will be expected to provide proof of eligibility to work in the UK if invited to interview.
How to apply
We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.
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