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Job Description :

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There’s a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.

About the role

As a Customer Activation Executive, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer & shopper behavior to achieve Diageo’s financial and market share ambition.

In this role, you will be responsible for:

Brilliant Execution of commercial plans

• Drive and facilitate the implementation of channel commercial activation and growth drivers plan, that is coordinated across functions and guarantees strategic, commercial & brand objectives

• Owns planning of activation. Works along with sales team to ensure excellent execution of all activation in outlets, supervises customer trends and competition activation. Develops insights that foster into the sales and CP&A team for corrective action and into channel/customer plans.

• Leads implementation of key growth drivers initiatives with focus on 365 Essentials

• Ensure efficient choice of outlets per brand and segmentation for all sales drivers activation and pouring agreements

• Pragmatic solutions are developed that overcome operational barriers at the POP/C

Diageo is establishing competitive advantage with customers

• Leverage field visits and internal data sources to conduct regular analysis of competition & market so as to form insights and implications for the business that will drive performance.

• Highlights opportunities within channel and region of responsibility to Head of Channel and Customer Marketing team in order to develop most appropriate customer propositions. Conduct relative reporting for commercial activities and distribution to provide insight on any correctional actions

• Communication and engagement behind execution plan to sales team

• Ensure efficient management of all material (allocation, distribution) to sales team/ outlets. Leads all logistics concerning outlet activation (e.g. distribution of POP material, distribution of promotions, etc.)

Supervise and evaluate our performance

• Supervising and reporting of execution results of activity vs set KPIs (ROI, Reach, RR% etc.), throughout the activity in order to propose corrective action to achieve or exceed our targets.

Decision maker for:

• Execution : All logistics concerning outlet activation and set up for success

• Budget responsibilities : Budget tracking of commercial activation

About you

To be successful in this role, you will need:

Understands the commercial opportunity:

Customer understanding – demonstrates an understanding of customers’ needs and motivations

Outlet Segmentation - Has knowledge of all outlets within own area of responsibility

Brilliant Execution:

Activation and Execution: can plan for excellence in execution based on the 365 Essentials

Monitors in market execution and advises stakeholders of issues in order to continuously improve

Supervising In-Store Compliance: Monitors compliance of in-store execution of brand specific sales drivers

Lead Performance

Commercial Foresight - Has an understanding of spend, volume, margin and profit performance within own area of responsibility. Makes recommendations for change to drive improvement. Has a basic understanding of the customer P&L and customer and category profitability

Find Solutions

• Is imaginative in finding solutions to issues and pursuing opportunities for the business

• Has a positive outlook, channels energy into finding opportunities and solutions even in times of uncertainty and ambiguity

Consistently deliver phenomenal performance

• Identify clear priorities and focus on them at all times. Know your own role in beating the competition.

• Understands and applies key policies and governance

Be Authentic

• Build phenomenal relationships with those you work with, both internally and externally. Is open and transparent at all times; demonstrate integrity

Other requirements:

• Project management knowledge –knows how to get the best from multiple partners

• Ability to prioritise multiple deliverables on tight lead times

• Strong requirement for –good analytical/excel skills, commercial drive, able to balance the needs of multiple collaborators

• Previous channel / customer environment experience is desirable with experience in the Diageo way of selling, customer propositions.

Working with Us

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Join us and you can also expect a highly competitive and flexible rewards and benefits package.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

Worker Type :

Regular

Primary Location:

Turin

Additional Locations :

Job Posting Start Date :

2024-09-02

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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