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University of Tulsa Vice President for Marketing and Communications in Tulsa, Oklahoma

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POSITION SUMMARY:


The Vice President for Marketing and Communications has responsibility for overall communications, research-based messaging, marketing, and branding activity for the University. The Vice President serves as the University’s chief marketing and communications officer and is a key member of the University’s leadership team. The Vice President represents and promotes the University, increasing its visibility and supporting the institution’s mission, vision, and goals. The Vice President leads the development and implementation of the University’s brand, strategy, and public relations campaigns to attract the best students, faculty and staff. The Vice President oversees the areas of University and Athletics Communications


CHARACTERISTIC DUTIES:


The Vice President for Marketing and Communications provides leadership, oversight, and direction in the following areas:


+ Serve as senior counselor to the President, the President's Leadership Team and other university leaders on issues with a potential to be in the public view.


+ Provides leadership and vision for the University’s marketing and communications functions that will promote the university's public identity and positively impact enrollment.


+ Build a cohesive, professional team. Inspire and motivate staff through the free flow of information, placing staff members' work within the context of the brand marketing and communication strategy as well as within the university's overall strategic goals.


+ Foster a working environment that rewards collaboration, new ideas and risk-taking, and builds confidence, and encourages a highly functioning team environment.


+ Actively support, mentor, and train staff, providing frequent opportunities for professional development and growth


+ Ensures effective, consistent and efficient operation of the major units in the Integrated Marketing and Communications Teams (list units) by coordinating unit plans, goals, and objectives, designing systems of effective controls to guide work toward expected outcomes, and evaluating progress towards their accomplishment.


+ Create strategies for engaging the different needs and interests of TU's diverse audiences, including alumni, potential donors, prospective students and their families, faculty, staff and students, and the public media, and various public policy groups.


+ Develops and executes a comprehensive, long-term and proactive University-wide communications, marketing, and branding strategy consistent with the strategic goals, plans, and aspirations of the University.


+ Collaborate closely with campus partners and assist the undergraduate and graduate admissions offices and the academic colleges with their messaging and marketing needs, with an emphasis on division and departmental recruitment, yield and retention campaigns which support the achievement of long-term strategic enrollment goals.


+ Engage administrators, faculty, students and alumni in discussions about the vision, incorporating feedback and introducing processes for its consistent application across the university.


+ Utilize qualitative and quantitative market research and analysis to measure effectiveness and impact of the overall branding effort and specific communication.


+ Monitor, assess and analyze all the ways TU communicates with its constituencies with a focus on continual improvement, adapting as necessary.


+ Serves as the University’s brand manager, with the responsibility of positioning the University in the market, determining target audiences, and maintaining the desired reputation.


+ Assess the existing organizational structures for marketing and communication, adjusting teams as necessary to fully leverage staff strengths and collaborative needs to achieve results


+ Plans and oversees the design and production of all marketing, public relations, and advertising products.


+ Develops, executes, and oversees campaigns designed to communicate the University’s mission and commitment.


+ Ensures a fiscally sound operation of the Marketing and Communications by exercising management practices and implementing positive ROI activities within allocated budgets.


+ Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses which will benefit the university.

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