Job Information
Alphabroder Manager, Email & Marketing Automation in Trevose, Pennsylvania
Company Overview
alphabroder products build brands, champion causes, acknowledge achievements and offer limitless solutions. Our more than 6,500 styles from 60+ brands of classic and trending apparel and products like drinkware, bags, journals, and technology work hard for our customers – like promotional product distributors, athletic team dealers, screen printers, embroiderers, online retailers, and thousands of other businesses. Our customers work hard and fast, which is why we have positioned our 10 distribution and production facilities to cover 99% of the US population in a one to two-day ship. Our primary focus is earning the trust of our customers which is why our Vision is:
Be the Most Trusted & Valued Partner
For Branded Products & Services
Position Summary
The Email Marketing Manager will be the driving force behind our email marketing communications and nurture campaigns, focusing on customer acquisition, retention, and loyalty. The candidate will be pivotal in leveraging our ESP/marketing automation platform to build out advanced segmentation and workflows, ensuring an optimized customer journey. This role requires close collaboration with the Merchandising, Sales, and IT teams to contribute to the business's success.
Responsibilities
Develop and execute a comprehensive email marketing strategy across multiple channels including email, SMS, and our website, tailored to various stages of the customer lifecycle.
Manage and optimize all aspects of email marketing, from list management to complex workflow creation, maintaining a high level of accuracy in tracking and reporting.
Foster continuous improvement through rigorous A/B and multivariate testing on design, content, and delivery timing.
Maintain the email marketing calendar, ensuring ongoing engagement with the latest news and content.
Construct and administer an integrated marketing automation infrastructure to support strategic goals, driving increases in repurchase rates and customer share of wallet.
Day-to-day administration and enhancement of marketing automation tools, focusing on system efficiency and data synchronization.
Craft personalized campaigns to engage distinct customer segments and manage ongoing drip/nurture strategies.
Translate digital marketing objectives into actionable segmentation and targeting initiatives within the automation platform.
Conduct thorough analytics review, report generation, and dashboard configuration to guide future marketing decisions.
Proactively work on new projects and creative ideas to enhance customer conversion rates and campaign effectiveness.
Qualifications
Qualifications
3 years+ of experience in email marketing/automation with a successful track record in nurturing programs.
Strong experience with CRM integration, segmentation, and email marketing services (Klaviyo experience is highly valued).
Exceptional analytical and problem-solving skills, with a strategic and data-centric approach to marketing decisions.
Expertise in A/B and multivariate testing, drip campaign management, and email optimization.
Proficient in managing cross-functional projects in a fast-paced environment, adaptable to shifting priorities.
Comprehensive knowledge of digital marketing concepts, including marketing funnels, customer journeys, buyer lifecycle stages, and inbound marketing methodology.
Technical proficiency with XML, API connectivity, and data management.
Disclaimer and Required Notices
alphabroder is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
For more information about our commitment to equal employment opportunity, please review EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) , EEO is the Law Poster Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf) . alphabroder participates in the E-Verify program. Please click below to learn more about the E-Verify program. E-Verify Participation Poster (English and Spanish) (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf) Right to Work Poster (https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf) .