Job Information
Alphabroder Distributor Tool Marketing Manager in Trevose, Pennsylvania
Company Overview
alphabroder products build brands, champion causes, acknowledge achievements and offer limitless solutions. Our more than 6,500 styles from 60+ brands of classic and trending apparel and products like drinkware, bags, journals, and technology work hard for our customers – like promotional product distributors, athletic team dealers, screen printers, embroiderers, online retailers, and thousands of other businesses. Our customers work hard and fast, which is why we have positioned our 10 distribution and production facilities to cover 99% of the US population in a one to two-day ship. Our primary focus is earning the trust of our customers which is why our Vision is:
Be the Most Trusted & Valued Partner
For Branded Products & Services
Position Summary
This is a unique opportunity to join alphabroder’s Marketing Organization. Here you’ll work with marketers, creatives, merchandisers, and product managers to drive significant business impact. In this role you’ll be responsible for the budgeting, reporting, and management of all 3rd party industry web platforms. You’ll develop and execute strategies to enhance alphabroder’s positioning and placement. You’re right for this position if you have a mix of SEO, paid ads, marketing techniques and a general intellectual curiosity.
Responsibilities
Establish a firm pay for placement(click) strategy with our different 3rd industry-only platforms.
Monitor and ensure that the Customer interaction with alphabroder is seamless throughout the platforms by consistently reviewing, reporting on, and auditing our products
Partner cross-functionally with marketing, IT(EDI), and sales to identify areas of opportunity, and develop promotional plans driving to overarching business goals.
Leverage analytics and selling data to understand product performance metrics, inventory positions, and growth opportunities.
Qualifications
Qualifications
3+ years of broad-based marketing experience, developing and growing innovative B2B brands, ideally with background in SaaS platforms; B2B media; business intelligence; events; and/or related industries.
Has partnered successfully with sales teams, has a strength in demand generation and has shown a consistent focus on supporting efforts to drive revenue and build market share.
Expert at translating target understanding and market insight into clear product positioning and benefit-centered messaging and execution.
Track record of driving and building strong partnerships with internal groups to support revenue growth.
Excellent presentation creation, story structure and delivery experience.
Fiercely detailed-oriented with ability to prioritize short-term needs and long-term planning.
Strong, demonstrated understanding of ABM, integrated marketing solutions, content marketing, audience and membership models.
Experience in an entrepreneurial, fast-paced, growth environment.
Bachelor’s degree with a marketing emphasis, or other relevant field of study.
Highly strategic, but also strong at execution
Has instinctive ability to work effectively across the company and across departments.
Entrepreneurial approach: nimble, flexible, responsive to changes in the market.
Excellent leadership, performance management and internal and external communication skills
Reliably capable of critical thinking and having original ideas.
Driven, strong work ethic.
Benefits
We offer competitive pay and a comprehensive benefits package to those who qualify. This may include:
Medical, dental, vision and life insurance.
Employee Assistance Program (EAP).
Flexible Spending Account (FSA).
401(k)with company match.
Company-paid Life Insurance and Short-Term Disability Insurance.
Paid Time Off (Holidays, Vacation, and Personal/Sick).
Employee Purchasing Program.
Career Development and Tuition Reimbursement.
alphabroder is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
For more information about our commitment to equal employment opportunity, please review EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) , EEO is the Law Poster Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf) . alphabroder participates in the E-Verify program. Please click below to learn more about the E-Verify program. E-Verify Participation Poster (English and Spanish) (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf) Right to Work Poster (https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf) .