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ICF Senior Marketing Specialist in Trenton, New Jersey


Senior Marketing Specialist

Location: Remote-New Jersey

If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is passionate about advertising and marketing and excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.

Ready to make a difference?

The Marketing Specialist will be part of the energy account services team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support a large utility in NJ. The account services team conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.  This position will be based in NJ but will be a work-from-home position. Minimal local travel is required.

Why you will love working here:

  • Quality of life: Flexible workplace arrangements, work-life balance

  • Investment of the community: Donation matching, volunteer opportunities

  • Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan

  • And many, many more (Ask your recruiter for more details!)

What you will be doing:

  • Assist in the planning, development and implementation of marketing and advertising strategies and activities to support a sales driven division within one of our utility clients.

  • Work with creative teams to develop advertising assets such as digital ads, direct mail, and social media along with marketing collateral such as forms and brochures.

  • Help develop presentations and other communications tools.

  • Assist with the strategy and execution of marketing and media plans within assigned budgets.

  • Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools

  • Track and report on marketing campaign metrics

What we need you to have (minimum qualifications):

  • A bachelor’s degree in Communications, Marketing, Advertising, or related majors AND 6+ years of working experience in marketing, advertising, social marketing, or related field; experience working in consumer marketing at an advertising agency is a plus.


  • 9+ years of working experience in marketing, advertising, social marketing, or related field; experience working in consumer marketing at an advertising agency is a plus.

What we would like you to have:

  • Experience in paid media, digital advertising, traditional marketing, and social media environments.

  • Experience working in a fast paced, deadline driven, multi-tasked environment

  • Experience working with digital media and providing a creative team with project details and strategic direction.

  • Experience working with and developing Excel spreadsheets to interpret data

  • Strong analytical, problem-solving, and decision-making capabilities

  • Experience marketing services or complex programs that may involve working with engineers or other technical professionals

Professional Skills:

  • Strong attention to accuracy; detail oriented

  • Strong written and verbal communication skills

  • Ability to effectively prioritize tasks to meet aggressive deadlines

  • Strong organizational and interpersonal skills

  • Strong motivation and ability to learn and understand new concepts and strategies

  • Ability to work both independently and in a team-oriented, collaborative environment

  • Demonstrated ability to work virtually including screen shares, video calls, and online collaboration

  • Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel)

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Read more about workplace discrimination rights (https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf) , the Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf) , or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. (https://www.icf.com/legal/equal-employment-opportunity)

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position is:

$72,402.00 - $123,084.00

New Jersey Remote Office (NJ99)