Job Information
New Jersey Housing and Mortgage Finance Agency Digital Marketing Communications Coordinator in Trenton, New Jersey
Digital Marketing Communications Coordinator
Location Trenton, NJ
Job Code 730
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NOTICE OF VACANCY
THE EXECUTIVE DIRECTOR OF THE NEW JERSEY HOUSING AND MORTGAGE FINANCE AGENCY INVITES APPLICATIONS FROM QUALIFIED CANDIDATES FOR THE FOLLOWING:
Job Title: Digital Marketing Communications Coordinator
Salary Range: PR R11 ( $63,002.55 - $88,663.78)
Division: Agency Policy and External Affairs
FL Status: Exempt
Issue Date: 6/17/24
Closing Date: 7/31/24
Union Status: Professional Bargaining Unit, Exempt
Employment Status: Full time
JOB DESCRIPTION
Under general supervision, coordinate the development and implementation of digital marketing strategies that support HMFA’s growth initiatives; coordinate all activities related to the development and enhancement of HMFA’s websites, including, but not limited to, njhousing.gov, njhrc.gov, and other program-specific websites; coordinate the Agency’s B2B (Business to Business) and B2C (Business to Consumer) email and social media marketing campaigns through message composition, list/channel management, and subsequent analytics reporting; adapt program language and collateral into a format appropriate for use on the web; maintain the Agency’s digital photography archive, including image acquisition, color correction, keywording and other associated duties; support Marketing and Communications by proactively researching digital marketing and training solutions; act as liaison between HMFA and the State of New Jersey’s Office of Information Technology (NJ OIT). Perform related duties as required.
- Coordinate the development and enhancement of the HMFA digital marketing and communications channels including but not limited to:
a. HMFA and program websites
b. B2B and B2C email and social media campaigns.
c. Digital photography archive
Coordinate the development and implementation of Agency digital marketing strategies to achieve program goals, reporting on progress and identifying areas for expansion and improvement.
Administer and maintain the Agency’s social media outlets, including but not limited to, LinkedIn and Facebook to protect the agency from any outside interference. Assist in the implementation of the Agency’s social media policy. Divisional liaison to Division Directors to regularly create and schedule content updates
Research other social media outlets (SnapChat, Twitter, etc.) as potential distribution channnels for the Agency, providing efficacy, ROI and audience analyses and recommendations.
Create and edit complex organizational messaging and ensure consistency and compliance across print and web promotional materials. Responsibilities include developing new content and adapting existing long-form content for distribution on the web.
Collaborate with NJ OIT to enhance the Agency’s Website ensuring it is mobile compatible and in compliance with the State of New Jersey’s Website Standards and Guidelines. Report any issues and/or non-compliance to management.
Analyze the effectiveness of digital campaigns and online content using marketing analytics tools, report results and make recommendations for improvement. Discuss and/or submit recommendations to management for review.
Coordinate and provide support to other marketing and communications programs as requested.
Maintain the Marketing and Communications’ Division’s digital photography archives, including image acquisition, color requisition, keywording and other associated duties, using the Adobe CC Suite.
Perform special projects and related duties within the designated timeframe as required.
MINIMUM REQUIREMENTS
Education / Experience:
Four (4) year college degree; five (5) years of related experience in digital communications/marketing, graphic and publication design, web design, writing; or any equivalent combination of education and experience which meets the required knowledge, skills and abilities. Experience in the housing industry a plus.
Skills:
Knowledge of the design standards and marketing objectives for the Agency as well as internal objectives for new design products.
Knowledge of digital photography.
Knowledge of HMFA mission, programs and procedures.
Knowledge of program planning, implementation and marketing methodology.
Knowledge of web and graphic design software (Adobe CC Suite).
Knowledge of hand-coding HTML and working knowledge of content management system software (TeamSite).
Knowledge of Microsoft Office Programs (Word, Excel, Powerpoint) including graphing, desktop publishing, HTML and graphics.
Excellent writing, editing and proofreading skills.
Ability to develop and maintain a thorough understanding of HMFA programs.
Ability to communicate effectively orally, in writing and to listen attentively.
Ability to work independently with minimal supervision.
Ability to analyze information and make appropriate recommendations.
Ability to organize and accomplish multiple assignments simultaneously.
Ability to prepare accurate, concise and informative reports.
Ability to establish and maintain effective working relationships with staff and the general public.
Ability to maintain a positive work atmosphere in an appropriate manner of behavior which ensures cooperation and effective communication with customers, clients, peers and management
Physical Demands: Non-physical
Working Conditions: General office environment
BENEFITS
NJHMFA provides a comprehensive benefit package which includes:
Medical, prescription, dental, vision & long term disability
FSA & HSA
Public Service Loan Forgiveness and Tuition Reimbursement
Public Employees' Retirement System (PERS)
Deferred compensation plans
Employee assistance services (EAS)
State employee discounts program
Paid personal, sick and vacation days
Paid holidays
Partial Telework
Residency in the State of New Jersey is required of all employees with an agency of the State in accordance with the New Jersey First Act, N.J.S.A. 52:14-7 (L. 2011, Chapter 70). Employees must comply with the “New Jersey First Act” which requires employees hired after September 1, 2011 to reside in New Jersey. Non-New Jersey resident employees must relocate to New Jersey within one year of their date of hire and provide proof of residency to Human Resources.
The NJHMFA is an Equal Opportunity Employer in compliance with all Federal, State and Local Regulations. NJHMFA provides equal employment opportunity to both individuals with veteran status and individuals with disabilities.
Must complete an Outside Activity Questionnaire (disclosure of outside office or employment) on an annual basis.
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