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Rocket Software Customer Retention Marketer in Trenton, New Jersey

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description Summary:

We’re looking for a Customer Retention Marketer to design and execute engaging customer marketing experiences that drive customer engagement and renewals.

Reporting to the Director, Product Marketing you will drive strategy and execution of our retention marketing programs, working closely with sales, customer success, product, and marketing. You'll develop cross-portfolio programs for our customers at key moments of customer impact, including adoption, renewal, expansion and advocacy that reflect our company values of empathy, humanity, trust and love.

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Build a retention plan for solutions: Design and implement programs to deepen customer relationships, improve the customer experience, and drive more renewals.

  • Lead retention enablement: Enable internal teams to meaningfully engage clients across the customer journey including key moments of customer impact

  • Orchestrate cross-functional retention projects: Collaborate with cross-functional teams, including Product Marketing, Demand Generation, Marketing Operations, Product Management, Customer Success, and Sales to identify and prioritize key customer segments and create engaging content and experiences for customers

  • Track retention efforts and adjust to ensure highest impact to business: Measure effectiveness of customer retention marketing programs and use metrics to inform go-forward plans, in collaboration with renewals, customer success, and product teams.

  • Approach work with a growth mindset: You will continuously look for ways to improve your efforts, whether it is with big changes like an unusual creative approach to campaigns or with minor adjustments like a/b testing email subject lines.

  • Embrace Rocket Software core values to maximize customer outcomes: Approach every day with empathy, humanity, trust, and love guiding your engagement with customers and fellow Rocketeers

REQUIRED QUALIFICATIONS

  • At least 3-5 years of B2B software marketing experience, including experience developing successful customer retention marketing programs

  • Software industry experience; preferably enterprise, on-premises software experience ideal

  • Experience with experimental programs, including fast pilots with specific targets and timelines that inform go-forward plans to drive the highest impact

  • Experience engaging with customers at all levels of the organization (executive to individual contributor) to gather insights that inform programs at scale

  • Foundational track record of heavily leveraging retention data – including renewal & gross retention rates – to inform strategy

  • Strong writing skills, project management, and organization skills.

  • Proven ability to work effectively with internal stakeholders in multiple departments.

The base salary range for this role is $90,640.00 - $113,300.00 /year. Exact compensation may vary based on skills, experience, and location.

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What Rocket Software can offer you in USA:

Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)

Healthcare coverage options to fit you (and your family’s) needs

Retirement savings, with matching contributions by Rocket Software

Life and disability coverage

Leadership and skills training opportunities

Two paid work days for off-site training

Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands interact with every day. At Rocket, software has always been about people—not just ones and zeroes. We’re people solving problems for other people, and we strive to treat our customers, partners, and fellow Rocketeers with humanity. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts with 31 offices around the world.

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