Experience Inc. Jobs

Description

We are on the hunt for a proficient Retail Digital Marketing Specialist responsible for serving as the crucial link between our company and retailers. This specialist will help identify the best ways to highlight our brand on their digital platforms while also increasing awareness, engagement, and conversion rates of our product portfolio. This role will involve keeping up with the latest digital marketing trends, encouraging retailers to leverage their digital platforms with our premier assets, and collaboratively managing campaigns.

Key responsibilities of this role include:

• Categorizing and cataloguing company-owned assets by campaign and product.

• Developing and delivering asset packages to retailers.

• Reviewing and improving our digital content or packaging for products on retailer eCommerce websites, applicable to both new and existing SKUs.

• Bolstering our brand's visibility on retailer websites across various sections, including brand stores, category divisions, and other pages (e.g., events, editorials, blogs).

• Advising and impacting retailers' email and social initiatives, including influencer and partnership campaigns.

• Taking ownership and conducting audits of data syndication on retail websites using contracted third-party platforms.

• Carrying out detailed analyses of retailers' digital activities and performance metrics.

• The suitable candidate will work closely with each retail partner's digital counterpart, ensuring an integrated digital marketing strategy that benefits both parties. The role demands a comprehensive understanding and experience in retail digital marketing, proactive work attitude, and excellent communication skills to effectively engage and influence various partners.

The Retail Digital Marketing Specialist will work closely with a digital equivalent of each retail partner, ensuring a seamless digital marketing strategy that benefits both parties. This role will require comprehensive understanding and experience in digital marketing within a retail setting, a proactive work attitude and excellent communication skills to effectively engage and influence multiple partners.

Requirements

• Bachelor’s Degree in Business, Marketing, Communications or related discipline

• Tertiary Marketing educational qualification. A major in digital, social media/marketing is preferable

• Ideally 5+ years of relevant marketing experience within areas of Digital Merchandising: Working with proprietary or 3rd party setup of SKUs for eCommerce

• Digital Asset Management: librarying, classifying, naming, and adapting digital assets (photography, images, and videos)

• Social Platform Experience: management of accounts on Instagram, Facebook, and TikTok (posting, re-posting)

• Comfortable with using digital platforms to set up items (i.e. Amazon Services, Web Collage)

• Familiarization with asset management software

• Ability to create & generate reports to highlight key ROI metrics, and engagement levels and provide recommendations to stakeholders

• Some graphic design abilities or knowledge a plus (Adobe Photoshop, Illustrator)

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .