Experience Inc. Jobs

Field Marketing Manager

Job Description

CoStar Group Company Intro:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

CoStar & LoopNet

CoStar is the global leader in commercial real estate information, analytics and news. Commercial Real Estate industry professionals around the globe use CoStar to access the most comprehensive data to make decisions with confidence. CoStar delivers immediate, verified commercial real estate information on over 7.8 million properties across every market. LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 12 million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals. LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers. We are not done yet! We continue to focus on driving expansion by increasing market share in the US, Canada, and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals.

Role Description: We are currently seeking to fill a full-time position for an experienced Field Marketing Manager, to continue to elevate the CoStar and LoopNet brands across Canadian markets, with in-person and virtual events, training webinars, sponsorships, conferences, and speaking engagements. The role will be responsible for event logistics, execution, internal and external marketing communication, planning with sales and analytics leadership, helping to increase client engagement, and marketing through events for prospect lead generation. Reporting to the Senior Director of Marketing, you will collaborate with an in-house team of stakeholders from marketing, communications, and leaders throughout the organization. You will be working closely with stakeholders in Sales, Research, Product, Analytics and News, to drive field marketing strategies for lead generation and client retention.

Responsibilities:

Field Marketing

• Own end-to-end project planning, management, and execution of internal and third party events, meetings, and tradeshows. This includes but is not limited to content and agenda development, venue selection, contract negotiation, booking talent, marketing and communications, data management, invitee list creation with sales and analytics, attendee registration management and communication, catering, staff coordination, on-site event logistics, name badges, budget management, KPI tracking, invoice processing, postmortem, and working with the sales analytics team to get prospect leads entered into Web Enterprise.

• Strategy Development: Create and implement innovative field marketing strategies that align with company goals and target the enterprise customer segment for each opportunity.

• Lead Generation: Develop targeted campaigns to generate quality leads and accelerate customer acquisition for each opportunity. Work with the sales analytics team to have all prospect attendees entered in CRM for lead follow up.

• Content Creation: Collaborate with the sales and analytics teams to create compelling content that effectively communicates our value proposition. Create all pre- and post event communication (emails, landing page, social ads). This includes copywriting for all the assets and working with the production team.

• Event Management: Plan, execute, and lead trade shows, thought leadership and training webinars, and other customer and prospect events.

• Sales Guidance: Meet with sales to identify opportunities, communicate their involvement, and set sales expectations for each event.

• Partner Relationships: Foster and maintain relationships with customers, partners, and other key internal and external stakeholders.

• Market Analysis: Monitor industry trends, competitors, and market dynamics to inform marketing strategies.

• Performance Metrics: Working alongside other internal stakeholders, establish, track, and report key performance metrics to evaluate the success of field marketing initiatives.

• Management of sponsorship deliverables in all Canadian Markets for SIOR, NAIOP, Informa and other industry association / organization sponsorships CoStar commits too.

• Assess New Opportunities: With sales and marketing stakeholders, source new sponsorship, trade show and conference opportunities that align with growth strategies where we can display activations for sales demos and elevate our brand with thought leadership content through speaking engagements.

Other Marketing Initiatives

• Development of monthly client and prospect newsletters.

• Development of economic and market outlook campaigns to be sent after each webinar.

• Assist the Senior Director, Marketing, with other marketing initiatives for field, product, and general marketing.

Qualifications:

• Bachelor’s degree, preferably in marketing and/or communications from an accredited, University.

• Must be a Canadian citizen, currently residing in Toronto.

• A track record of commitment to prior employers.

• 5+ years of field marketing experience.

• 3+ years of B2B marketing experience.

• Exceptional written and verbal communication skills.

• Experience with copywriting event invites, landing pages, social ads, and copy to be used in other marketing channels for promotion.

• Excellent project management skills.

• Proven experience in delivering best in-class marketing events.

• Bilingualism in French is an asset.

• Highest proficiency with Microsoft Office Suite, notably Microsoft Word, Excel and PowerPoint.

• Flexibility and ability to push through indecision and ambiguity to deliver results.

• Ability to exert up to 20 pounds of force to move objects/ boxes.

• Ability and willingness to work extended hours and varying work schedules as needed.

• Ability to learn the CoStar product or a complex CRE software product quickly with basic understanding of data analytics.

• Hands on, get it done marketer, who is detail oriented.

• High degree of organization and ability to manage multiple, competing priorities simultaneously.

• Permanent Canadian work authorization.

• Able to travel across Canada and be able to enter the United States, both for business purposes.

• Approximately 20% - 30% of time will be spent traveling on site for events.

• Comfortable operating in a fast-paced environment.

• Sense of humor a plus.

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an interoffice exchange program. Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

• Life, legal, and supplementary insurance

• Commuter and parking benefits • Retirement plan with matching contributions

• Paid time off

• Tuition reimbursement

• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.

We welcome all qualified candidates who are currently eligible to work full-time in Canada to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

#LI-SM8

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com .