Experience Inc. Jobs

Demand Generation Marketing Specialist - French & English Speaking

Job Description:

Are you a bilingual demand gen marketer fluent in French and English, with a knack for creating impactful campaigns?

We're looking for a talented Demand Generation Marketing Specialist to join our team and help us reach more French-speaking small and medium-sized businesses in Canada. Sage’s accounting software solutions are expanding in Canada, helping more SMBs succeed – yet we’ve only scratched the surface of its full market potential. This is an opportunity to leverage your bi-lingual and marketing abilities.

In this role, you’ll focus on planning and executing multi-channel marketing campaigns designed to drive lead generation and pipeline growth. You’ll manage data-driven campaigns across the funnel, ensuring their successful execution. Additionally, you’ll work closely with product marketing, sales, and external agencies, requiring strong communication skills and a collaborative approach.

What’s in it for you?

• Expand your skills at a global SaaS company, contributing to a products voted #1 in customer satisfaction for 10 consecutive years.

• Grow your international professional network by collaborating with globally diverse, customer-centric marketing and sales teams committed to innovation, boldness, and effectiveness.

• Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and community volunteering via our Sage Foundation.

Location: Hybrid; 3 days of in-office collaboration from either our Toronto or Vancouver office.

Minimum Qualifications - Is this you?

• Fluent in both French and English (required)

• 2 years of experience in full-funnel demand generation marketing or growth/performance marketing (ideally within Software)

You can provide examples of effectively:

• Building demand gen programs, demonstrating initiative in execution.

• Orchestrating campaigns across marketing channels specifically email, webinars, events, and close collaboration in support of SDRs efforts.

• Utilizing your deep analytical skills, experience with data analysis tools (e.g., Google Analytics, Tableau), and a strong grasp of marketing metrics and KPIs.

• Collaborating across sales and marketing teams, understanding its value, and being adaptable, influential, and proactive.

• Strong project management skills with attention to detail.

Key Responsibilities:

• Help to localize and execute demand-generation strategies to drive qualified leads and sales opportunities for our French language products.

• Create and manage integrated marketing campaigns across multiple channels, including email, events, third-party associations, webinars, and other digital platforms.

• Collaboration with the sales team and product marketing managers (PMMs) will ensure alignment on target accounts, messaging, and lead follow-up.

• Analyze and report on campaign performance, making data-driven decisions to optimize results.

• Monitoring and optimizing the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).

Benefits? We have plenty...

• 100% paid premiums for health, dental, and vision coverage​

• RRSP contribution match (100% up to 4%)​

• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)​

• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)

• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date​

• 5 days paid yearly to volunteer (through Sage Foundation)​

• $5,250 tuition reimbursement per calendar year starting 6 months after your hire date​

• Sage Wellness Rewards Program (annual fitness reimbursement)​

• Library of on-demand career development options and ongoing training offerings​

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$75,000 to C$90,000. In addition to base salary, employees will participate in a bonus plan (15%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

#LI-CH1

Function:

Performance Marketing

Country:

Canada

Office Location:

Toronto;Richmond

Work Place type:

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-ca/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com.

Learn more about DEI at Sage:sage.com/en-ca/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.