Job Information
Eurofins Regional Marketing Manager, Asia, Eurofins Discovery in Tokyo, Japan
Position Summary:
The Regional Marketing Manager is responsible for the strategic design and operational execution of the commercial marketing plans within the assigned region, ensuring alignment with the global and business line strategies.
Working closely with the global Marketing-Communications team, the business line and sales teams, the Regional Marketing Manager is ultimately responsible for the effective and appropriate implementation of marketing tactics and activities in his/her region to build brand awareness, generate leads and demand, and contribute to the achievement of sales goals.
Role Presentation and Objectives:
In this dynamic role, the Regional Marketing Manager is a key contributor responsible for developing and executing comprehensive marketing strategies within a defined geographic area, collaborating with regional client-facing teams, and leveraging digital channels to enhance global brand presence, increase customer base, and drive sales and market share.
The Regional Marketing Manager actively contributes to accelerating Eurofins Discovery's CRO activities and inclusive of products when there is an in-region need, and expertise in drug discovery across the small molecules and biotherapeutics (Large Molecules, and Cell and Gene Therapy) drug discovery continuum. Additionally, the role aims to enhance client outreach in the assigned regions by utilizing effective marketing communication solutions to elevate brand awareness, build preference for innovative tactics, and increase internal stakeholder engagement in commercial marketing alignment.
Pitch (Positive Impact):
The Regional Marketing Manager will have a positive impact on Eurofins Discovery through the strategy and execution of innovative and creative regionally focused internal and external marketing communications activities that are aligned with corporate and business line objectives. This accelerates CRO activities and inclusive of products when there is an in-region need, strengthens expertise, and expands the company's reputation, contributing to increased sales and market presence globally while maintaining a cohesive messaging across the integrated business lines.
Key Essential Tasks/Responsibilities:
Develop, plan, and execute integrated marketing communications campaigns to increase visibility of all business line offerings in the assigned region.
Identify and prioritize local messaging to target audiences in focused markets, ensuring relevance and resonance.
Collaborate with the Global Marketing Communication and Business Line teams to deliver consistent (on-line and off-line) messaging for the optimal promotion of the Eurofins Discovery’s global offerings, under the supervision of the International Business Line Marketing Director.
Manage and ensure the accuracy of the regional website, digital solutions and keyword portfolio, keeping content current by ensuring adherence to brand guidelines and regional marketing communications best practices - helping to optimize them as needed.
Support and participate in the management and organization of regional and global events, seminars, trade shows, and webinars.
Anticipate and execute all the local activities necessary to ensure sales enablement and sales alignment between all the internal actors involved in the sales process.
Establish measurable KPIs, weekly track campaign effectiveness, and implement course corrections as needed - Maintain digital metrics sales lead data through the CRM and appropriate dashboards.
Build and maintain strong relationships with Sales, New Business, Global Marketing, Business Line Marketing Managers, Product Managers, and Scientific Experts.
Assist leaders and experts in becoming recognized and visible in their field by using the appropriate communication channels to raise the profile of Eurofins Discovery.
Supervise local marketing and communications managers, specialists, or interns.
Ensure consistent communication across all touchpoints and adherence to company guidelines and commercial processes.
Hard Skills:
Strategic design and implementation of marketing plans.
Planning and operational execution of omni-channel MarCom tactics.
Digital communication in platforms acceptable in the region.
Lead generation and nurturing campaigns.
Performance analysis and reporting.
Budget management.
Command of written and spoken English language
Soft Skills:
Collaboration and teamwork.
Effective communication and presentation.
Curiosity to understand the value propositions locally, globally and across integrated businesses.
Leadership and project management.
Analytical and problem-solving skill.
Multi-tasking.
We support your development! Do you feel you don’t match 100% of the requirements? Don’t hesitate to apply anyway! Eurofins companies are committed to supporting your career development.
We embrace diversity! Eurofins network of companies believe in strength and innovation through diversity, being an Equal Opportunity Employer. We prohibit discrimination against employees or applications based on gender identity and/or expression, race, nationality, age, religion, sexual orientation, disability, and everything else that makes employees of Eurofins companies unique.
Sustainability matters to us! We are well on our way to achieving our objective of carbon neutrality by 2025, through a combination of emission reduction and compensation initiatives. We encourage our laboratory leaders to make sustainable changes at their local level, and in addition to their initiatives we also count on our dedicated carbon reduction team to help us to achieve this goal!
Find out more in our career page: https://careers.eurofins.com/
Company description: Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.
The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in discovery pharmacology, forensics, advanced material sciences and agroscience contract research services. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.
In over 35 years, Eurofins has grown from one laboratory in Nantes, France to 61,000 staff across a decentralised and entrepreneurial network of ca. 900 laboratories in 61 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.
In 2022, Eurofins generated total revenues of EUR 6.7 billion, and has been among the best performing stocks in Europe over the past 20 years.