Experience Inc. Jobs

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Duties:

The Marketing Rep will manage and support the various Marketing Communications activities for China and Asia Pacific Regions to FG Wilson products and services. This position will facilitate communication and collaboration with several internal and external partners to ensure all the planned activities are managed within the pre-determined budget and timelines in a qualitative manner.

Primary Responsibilities include but are not limited to the following:

• Publishing of content on WeChat on a periodic basis.

• Working with local agencies for development of new creative content, customisation of marketing content and translations from English to Chinese.

• Managing the activities related to our participation in tradeshows, events and seminars.

• Publishing FG Wilson related customer stories.

• Supporting media (print, digital & social) related promotion activities including development of new landing pages and managing campaigns.

• Collaboration and communication with China and Asia Pacific dealers on their marketing activities.

• Working with external vendors and agencies including on-boarding into Cat systems, assistance on contracts sign-off, purchase orders, invoices and payments.

• Support dealer enquiries via Salesforce for onboarding

• Collaboration with China Brand, Digital, Legal & Compliance teams.

• Successful execution of FG Wilson marketing plans across China and Asia Pacific Regions

• Determine aftermarket parts potential opportunity within region through validation of existing genset population analysis

Basic Requirements:

• Degree in business, marketing, engineering or equivalent.

• Good teamwork and communication skills and a demonstrated ability to collaborate across a matrix organization.

Top Candidates will also have:

• Familiarity with Electric Power products and systems.

• Understanding of Cat brand guidelines and Enterprise compliance requirements.

• Experience in a dealer and/or customer facing support role.

Additional Information

• This role is located in Asia Power Systems, China.

• Travel requirement is 15-20% locally.

Skill Descriptors

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Level Basic Understanding:

• Explains organizational incentives and rewards for innovation and creativity.

• Describes the process for researching creative ideas.

• Lists features of an environment conducive to creativity.

• Demonstrates fresh and compelling ideas in own work.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Level Basic Understanding:

• Describes how to access organization's policies and processes for using external resources.

• Identifies the roles and responsibilities of own and vendor or supplier's staff.

• Cites examples of different partnering arrangements.

• Lists types of vendors, partners or suppliers used in the organization.

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Level Basic Understanding:

• Cites examples of the process which allows the public to know about a brand and get a clear idea about their offerings.

• Explains the relevance of marketing mix in marketing communications and describes the 4P's of the marketing mix.

• Keeps abreast of the latest techniques and methodologies in marketing communication.

• Lists different promotional and marketing communication techniques.

Posting Dates:

May 31, 2024 - June 29, 2024

Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .

There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.

Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.