Job Information
SRP Senior Digital Analyst in Tempe, Arizona
Senior Digital Analyst
Location:
Tempe, AZ, US
Date: Sep 6, 2024
Requisition ID : 17739
Join us in building a better future for Arizona!
SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.
Why Work at SRP
At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.
SRP's success is rooted in our employees' happiness, health, and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:
Pension Plan (at no cost to the employee)
401(k) plan with employer matching
Available your first day: Medical, vision, dental, and life insurance
Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
Parental leave (up to 4 weeks) and adoption assistance
Wellness programs (including access to a recreation and fitness facility)
Short and long-term disability plans
Tuition assistance for both undergraduate and graduate programs
10 Employee Resource Groups for career development, community service, and networking
Summary
SRP’s Market Analytics & Performance team focuses on leveraging information and insights to improve our products and services, enhance customer value and experience, and inform integrated communications strategies and tactics.
The Digital Analytics Analyst leads the advancement of multichannel analytical capabilities that inform critical business decisions encompassing product and service portfolio refinement, customer experience, campaign planning and optimization, and other strategic initiatives. By formulating data-driven analytics strategies and crafting sophisticated reporting dashboards, they empower stakeholders with actionable insights to make informed business decisions. The successful candidate collaborates with teams to analyze and optimize the performance of cross-platform initiatives via attribution modeling, customer journey analytics instrumentation, customer behavior analysis, experimentation, and reporting. Works collaboratively with Data Engineers and Data Scientists to ensure relevant data sources are available and integrated for reporting and analyzing. Serves as a strategic partner to translate business needs into actionable, data-driven insights.
What You'll Do
Work with cross-functional teams to identify, develop and monitor KPIs based on a clear understanding of what drives customer value, including both leading and lagging indicators
Define, govern, activate, and analyze data using platforms across domains such as product analytics (Adobe Analytics), customer data platforms (Zeta), experience management (Qualtrics), experimentation (Optimizely), Business Intelligence tools (Power BI, Tableau), and customer experience (Zeta Marketing Platform, Sprinklr, Litmus, SiteImprove).
Collaborate with engineers to ensure website analytics are configured properly to measure performance, driving actionable insights and recommendations to improve website performance, including deploying tracking pixels through a tag management tool, ensuring the design, content, and deployment of website data layers correctly tracks necessary events and properties.
Uses current technology to govern and administer architecture of tracking parameters used by all stakeholders for attribution and reporting purposes
Effectively communicate and collaborate with internal teams on data and analysis, and train users on reporting tools to enable cross-functional self-service
Lead and execute data analysis projects aimed at growing the engagement of SRP customers and improve their overall experience on all customer interaction platforms
Performs in-depth cross-platform analysis of mobile, CIVR, social media, web, app, email, paid/owned media, direct mail, and surveys
Responsible for tracking, reporting and analyzing online and offline user behavior, campaign performance, pipeline attribution, and conversion rates throughout the customer journey, including recommendations for conversion improvements and/or experimentation
Provide actionable insights and recommendations to maximize SRP’s product and service offerings, customer satisfaction, customer loyalty, and business performance
Synthesize data, insights, and customer research to create presentations that make fact-based recommendations
Serve as mentor to other team members by openly sharing expertise
Experience
Promotion to Level 2 requires a minimum of two years experience at Level 1 and demonstrated capability to perform advanced and more difficult work as determined by the supervisor. Promotion to Senior Level requires a minimum of 3 years experience at Level 2, is fully competent in all aspects of functional area of assignment and as such would be recognized as a specialist in area of assignment and may have periodic or occasional lead responsibilities.
Education
Completion of a Bachelor's Degree from an accredited institution that prepares the employee for the assignment.
Hybrid Workplace
SRP currently offers a hybrid workplace, which allows employees whose jobs can be performed remotely, and who have sufficient technical capability, to telework up to three days per week. Although teleworking is available, all employees must live and work in Arizona. We are taking steps to protect the health and well-being of all team members, and by following a number of health and safety protocols, to reduce the risk of the coronavirus (COVID-19).
Drug/Alcohol Policy Statement
To promote the safety and well-being of our employees, customers, and the communities we serve, SRP is committed to maintaining a drug/alcohol free work environment. Although marijuana may now be legal in Arizona, except as otherwise specified under Arizona law, SRP considers it to be an illegal drug for the purpose of our drug/alcohol policy because marijuana remains illegal at the federal level. Any candidate found to be impaired during the hiring process or who has the presence of an illegal drug or unauthorized substance in their system during the pre-employment drug/alcohol test may be disqualified from further consideration in the hiring process.
Equal Opportunity Employer Statement
Salt River Project (SRP) is committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status, or any other protected status under applicable federal, state or local law.
Work Authorization
All candidates must be legally authorized to work in the United States.
Currently, SRP does not sponsor H1B visas, OPT, or other employment-related visas.
Nearest Major Market: Phoenix