Job Information
PADT, Inc. Marketing Specialist in Tempe, Arizona
This job was posted by https://www.azjobconnection.gov : For more information, please see: https://www.azjobconnection.gov/jobs/6659573
Description
We seek a tech-savvy Marketing Specialist to develop, execute and optimize marketing programs for PADTs software and 3D printing portfolio of products. The primary objective of the role is to build top-of-funnel sales pipeline through demand generation activities, successful campaign execution and understanding of strategic market opportunities and sales priorities. The Marketing Specialist focuses heavily on optimizing digital campaigns/programs, lead acquisition, nurturing, routing and re-engagement programs to create high-quality opportunities for the companys direct sales team. This role is responsible for the setup, deployment, and management of automated campaigns, including integration of all campaign assets. The Marketing Specialist plans, directs, and coordinates the marketing of PADTs products and/or services by performing the following duties.
Plan demand generation marketing programs (using inbound and outbound tactics) to grow sales pipeline for the sales organization
Build, execute and improve innovative digital programs with multiple touch points, including emails, landing pages, and digital assets
Manage email lead nurturing campaigns by determining the most effective points of interaction, report on campaigns and adjust as needed
Monitor lead flow within the territory to ensure the appropriate sales channels are receiving and following up on leads
Measure ROI of field marketing tactics through metrics analysis and reporting
Implement list segmentation strategies for targeted campaigns
Plan and execute the advertising and promotion activities for your assigned area specifically linked to its Web presence, such as contests, tours, and seminars