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Senior Marketing Communications & Digital Executive, K&B Taiwan

BASIC FUNCTION

Responsible for the plan and execution of above-the-line (ATL) and below-the-line (BTL) activations to enhance KOHLER brand awareness and to meet business objective.

Marketing Communication and Digital Marketing Strategy, content development, and execution to attain the defined business objectives focusing on the professional, retail, e-commerce channels and end customers communications activities to achieve the maximum performance at the highest efficiency for K&B Taiwan business and other projects as assigned by General Manager, K&B Taiwan & Associate Director, Marketing, Kohler Brand, Northeast Asia.

SPECIFIC RESPONSIBILITIES

Develop marketing strategies and support programs in Taiwan to drive sales and promote KOHLER brand leadership in the market.

Develop, execute, measure and optimize integrated marketing communications plans and tactics to effectively promote new product/technology releases and re-energize products in through their selling cycle.

Coordinate with NE Asia Marketing Communications team and Digital Marketing team to develop advertising and marketing materials necessary to support communication at all channels.

Partner with Channel Marketing on the development and maintenance of marketing communications plans including messaging/creative strategy in partnership with Digital & -Creative Services and/or external resources, the creation and maintenance of sales training materials & collateral, advertising plans & creative and digital content.

Collaborate with sales team, manage the budget for efficient and effective use to achieve local market and sales development objectives.

Research and analysis competitors’ content, messaging and distribution tactics including keyword research.

Identifying target audiences and their key demographics, interests, and online behavior

Content planning for different channels, including owned social media, website, E-commerce platforms and media. Prepare and manage editorial calendars, which should be consistent with the defined content strategy.

Develop marketing plan and calendar, execute the plan and manage ANP budget

Support marketing programs of Kohler Experience Centre

Responsible for the communication materials for showrooms and dealer corners and Modern trade

Writing, SEO, promotion, analysis, and optimization – with a clearly defined content workflow

Set up specific, measurable goals with a timeline to evaluate the result in terms of awareness, engagement, draw traffic and leads generations.

Content creation based on the nature of the media, business channels and customer backgrounds.

Implement SEO optimized content creation that aligns with brand, company goals and audience.

Work with internal creative hub and graphic designer to implement creative marketing strategies to disseminate content.

Use analytics tools to track and measure the progress of all the shared and published content.

Media strategic planning and execution to enhance brand and product awareness.

Digital activation planning and management, inc. own media (Official website, Facebook, LINE group) and digital media

Product communication planning and execution through POSM development (catalog, brochure, leaflet, e-newsletter, etc.) and in-store display enhancement (show room excellence)

Consumer and trade event planning and execution, inc. PR/media events, roadshow, tradeshow, VIP/key account events

Assist in carrying out ad hoc promotions and marketing programs as assigned to support the company’s marketing strategies and achieve set business objectives within a specific time frame.

Manage the content marketing budget

Skills/Requirements

MBA, Bachelor degree or Marketing in relevant discipline

With a minimum 5 years’ related working experience; candidates with less experience will be considered as Marketing Communication & Digital Executive

Good spoken and written English, Chinese (Mandarin) language skills

Good command of the Chinese and English MS Office software application

Strong communication, interpersonal and presentation skills

Result-oriented, able to work under pressure, good time management.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.

On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com .

It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity, marital status, national origin, disability or veteran status. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.