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Job Description Summary

Philippines Marketing & Channel Excellence Leader drives both channel excellence & marketing functional excellence, leads team of country/field marketers, and coordinates across product, country and central marketers to ensure flawless execution of an integrated Country marketing plan. Responsible for activities and processes that help the sales organization achieve business objectives involving our channel strategy and channel partners. Impacts approaches, projects and programs in the functional area or affected business organization and ways of working. Guided by commercial practices and policies that may be shaped by the role. Has significant control/influence over commercial priorities. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgement are required to achieve outcomes required

The is an important leadership position, given complexity of the country go-to-market models, geographic and customer diversity. The position holder will report to Country General manager.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

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Job Description

Roles and Responsibilities

• Provide leadership to a team of field marketing resources in the Philippines, responsible for recruitment through performance management, supervises development of country marketing plan (aligned with country strategy), activities, budgets, and their seamless execution.

• Leads and drives marketing excellence through standardized planning, simplified processes, enabling infrastructure, budgeting, and performance management for efficient execution.

• Actively increases awareness of Gold Standard Marketing (GSM) capabilities including segmentation, value proposition and pricing, and marketing communications across organization. Advocates use of GSM in new product and installed marketing plans. Manages multiple channels and touch points, intersect with all marketing disciplines and deliver increasingly more ROI.

• Originates and leads cross business marketing programs and initiatives such as (but not limited to) Brand Campaigns, Showsite development, KOL network build out, and new business initiatives

• Develops and maintain critical relationships across the country, product line and support function leadership to improve efficiency and effectiveness of marketing function.

• Has in-depth knowledge of best practices and how all marketing disciplines integrate together, is an expert in one or more marketing discipline and is aware of latest developments in other marketing disciplines

• Contributes towards governance and policy development, and deployment has communication skills to influence others.

• Uses judgment to make decisions or solve complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers. Takes new perspective on existing solutions. Uses technical experience and expertise for data analysis to support recommendations. Uses multiple internal and limited external sources outside of own function to arrive at decisions.

• Deploy Channel Management Framework inside your region considering operating plan and forecasting of existing and/or alternative channel requirements within allocated territory.

• Deploy Channel strategy and initiatives with co-operation and guidance of Regional Excellence Manager & Channel Sales Leadership.

• Enhance the utilization of existing channels with a view to integrate or split and simplify where appropriate, help formulate strategies for identifying, developing and managing new channels by leveraging synergy within allocated territory.

• Execute Operating Mechanisms for performance reviews with channel partners and channel sales teams. Co-ordinate and participate in business reviews/forecasts for regional sales management to ensure constant flow of information between channel and GE.

• Evaluate channel partner efficiency and evaluate the portfolio on various parameters including effective coverage, care area segmentation, performance of the channel partner feet on street, geographical coverage and key customers.

• Collaborate and particulate in digitization efforts to improve efficiency & utilization of systems for channel business.

• Ensure funnels and estimates are received on a regular basis from channel partners.Where appropriate co-ordinate the funnels to be available in Sales Force opportunity management tool.

• Ensure compliance with efficiency processes/matrices (linearity, credit line, price lists, historical performance, quarterly financial reporting, market size/share, BL/Orders/Sales on monthly basis etc)

• Manage channel partner relationship on day to day basis and provide transactional support compliance.

• Maintain & Track channel inventory, installed base data, Competency map, Coverage map

• Execute distribution & commission agreements where applicable in a timely and orderly fashion.

• Identify potential channels, recruit, qualify and own onboarding processes. Implement standardized process of appointing, reliving and transitioning of channel partners.

• Develop transition process, guidelines to change partners and ensure complete data collection and smooth transition to new partner with minimal impact to business.

• Play an active role in setting segment based quarterly targets including specific targets for affordable healthcare portfolio

Required Qualifications:

• Master’s Degree in business, marketing, or related discipline and strong operational, commercial, marketing, and leadership experience (or equivalent experience/knowledge)

• Minimum 10 years relevant experience in Healthcare industry

• Solid experience in operational and marketing processes

• Solid experience building and leading complex and large professional teams

• Ability to influence and collaborate with senior level management team

• Experience leading or managing projects of various size, duration and scope

• Ability to translate strategy into business objectives

• Executive level presentation skills

• Coaching and mentoring experience

• Demonstrated written and oral communication skills

• Reliable, responsive, attentive to detail

• Action and results oriented

• Understanding of commercial data

Preferred Qualifications:

• Multiple years of experience in B2B marketing organization and/or healthcare marketing experience

• Strong business acumen, financial and organizational knowledge

• Ability to influence and collaborate with senior level management team

• Knowledge and experience of large complex sales and marketing processes

• Must be results-oriented, able to handle multiple tasks of urgent nature and effectively deal with ambiguity

Inclusion and Diversity

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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