Experience Inc. Jobs

Global Brand Management Lead

General Information

Req #

WD00067193

Career area:

Marketing

Country/Region:

Brazil

State:

São Paulo

City:

SAO PAULO - SP

Date:

Friday, June 28, 2024

Working time:

Full-time

Additional Locations :

• Brazil - São Paulo - SAO PAULO - SP

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .

Description and Requirements

This is an unique opportunity to educate and elevate consumer experience within the smartphone segment.

As the Global Brand Management lead, you will be responsible for developing and executing global communication plans, strategies and campaigns for Premium brand building and sustainment. You will own the development of integrated campaigns guided by the Regional plans, working closely with creative, media and channel partners from ideation through execution, and partner with Regional Marketing and Global teams - Product Marketing, Social, Digital, PR and Research - to develop scalable and breakthrough global integrated communication launches.

Key Responsibilities of the Role:

• Lead the planning and execution of 360ointegrated campaigns, driving collaboration with a sizable team of cross-functional stakeholders;

• Ownership of integrated communications plans and brief; oversight of all aspects of the campaign process from plan to strategy to ideation to execution to measurement;

• Manage creative asset development and delivery with external partners (agencies);

• Work in partnership with Global research & insights team to design learning agendas and measurement;

• Develop and manage relationships with key country partners, developing a deep understanding of country goals, strategies, insights and opportunities;

• Lead cross-functional and global teams in order to develop and deliver marketing campaigns throughout the activation calendar;

• Lead campaign meetings and reviews with senior leaders, stakeholders and global partners;

• Manage campaign budget and oversight campaign governance;

Minimum Qualifications | Who are we looking for:

• BA required;

• 8+ years experience in Marketing Communications or Brand Management, leading branding and ATL campaign development and executions;

• Strong Premium & Lifestyle marketing background;

• Above the average project management and organizational skills to drive complex agendas of multiple priorities and stakeholders, juggling multiple projects and project timelines.

• Strong communication skills;

• Strong storytelling and presentation skills;

• Strong strategic thinking;

• Excellent interpersonal skills and ability to influence stakeholders;

• Ability to operate within a fast-paced environment with a strong “Can do” attitude;

• Enthusiasm for Brand Marketing;

• Demonstrated educational or professional international experience;

• Fluent English is mandatory as this is a Global position;

#MBG

Additional Locations :

• Brazil - São Paulo - SAO PAULO - SP

• Brazil

• Brazil - São Paulo

• Brazil - São Paulo - SAO PAULO - SP