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Robert Half Digital Marketing Manager in Syracuse, New York

Description We are offering a contract to hire employment opportunity for a Digital Marketing Manager in Syracuse, New York. As a key part of our team, you will be responsible for managing digital marketing strategies in the tech industry, with a focus on event and partner marketing. You will also have a strong background in agency account management, with significant experience with HubSpot.

Responsibilities:

• Develop and implement digital marketing strategies using analytics and performance reports

• Manage content across various digital platforms using Content Management System (CMS)

• Utilize Customer Relationship Management (CRM) tools to maintain customer relationships and drive marketing efforts

• Oversee and optimize advertising campaigns including Google Ad, Facebook Insights, and other advertisement platforms

• Manage and analyze database to improve marketing efforts and customer engagement

• Create and manage blogs to enhance brand awareness and promote products or services

• Plan and execute marketing campaigns to reach target audience and achieve business goals

• Utilize HubSpot for inbound marketing strategies, including email campaigns and SEO

• Monitor and report on the effectiveness of marketing communications and campaigns

• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead of competition. Requirements • Must possess expertise in Content Management System (CMS)

• Proficient in Customer Relationship Management (CRM) software

• Capable of managing and maintaining databases

• Able to use Facebook Insights for analytics and campaign planning

• Proficient in Google Ad management and optimization

• Experience in creating and managing advertisements across various platforms

• Deep understanding of analytics and its usage in marketing strategies

• Blogging skills for content marketing and brand awareness

• Capable of planning and executing digital marketing campaigns

• Proficiency in using HubSpot for inbound marketing

• Strong understanding of brand awareness strategies in the digital space. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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