Job Information
NBC Universal Media Manager - 12 months contract in Sydney, Australia
NBCUniversal, a Comcast Corporation, and is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
For almost a century, Universal has been known for its diverse slate of films, including classics such as Jaws, the Jurassic Park series, Mamma Mia, Fast and Furious and Bourne.
Universal Pictures International (UPI) owns and operates direct theatrical marketing and distribution of feature films in many locations around the globe including Austria, Australia, New Zealand, France, Germany, Italy, Korea, Mexico, Netherlands, Russia, Spain, Switzerland and UK & Eire. In other territories UPI market and distribute movies through its JV offices, as well as in select territories, licensees who are contracted to distribute on UPl's behalf as well as production operations, a leading television stations group, and world-renowned theme parks.
To manage media implementation and strategy for each film. Splitting films with the other media lead roles this role is a key gatekeeper for paid media activity on allocated UPI titles.
PEOPLE MANAGEMENT & KEY CONTACTS
Key contact for UPI global marketing teams.
Externally responsible for managing the day to day delivery on UPI from the media agency.
Key contact for UPI social & Creative Content teams
Mentoring of UPI Media Lead
MANAGER LEVEL BROADER RESPONSIBILITIES: UPI STUDIO ONLY
This role will monitor the incoming communications from UPI and ensure key members of the UPI team are across any major updates or requests for current or future titles.
UPI Deal Mapping in consultation with WB Media Manager / Head of Media & Creative
In consultation with senior marketing leadership manages the delivery of HO/Filmmaker presentations to showcase local market campaign (UPI Films
MEDIA IMPLEMENTATION:
Owns the media briefing and implementation of media plans for allocated film slate.
Drives long lead media briefing and creative brainstorm sessions with the agency and key media partners
Forward plans key media channels and placements
Sets media objectives and feeds into the marketing brief for media requirements
Reviews media plans in consultation with the marketing manager
This includes checking:
Flighting of activity
Environments
Costs & buying metrics
Targeting
Creative considerations
Checking of TV spot lists (environments, creative allocation, durations)
Review placement of key outdoor
TV integration ie. toolkit allocations, sponsorships
Head office reporting & creative allocation requests
Provides feedback on full media plan to agency
Reviews weekly TV and Digital reporting to identify learnings, efficiencies or action items
Provides head office / marketing team with media campaign summary.
Briefs in Exhibition 1st Party Data social campaigns which are complementary to our paid media activities
PUBLICITY INTEGRATAION
Works with publicity team to deliver on key promotional objectives and integration
Leads alongside publicity the Trailer break launch campaign
Responsible for delivering Trailer Break results for allocated film to broader business and works with Social Specialist to benchmark results
Creative content strategies & influencer amplification
Collaborates with publicity to review any spend associated with Screening events / media promotions / brand content campaigns
CREATIVE CONTENT
Liaises with marketing and production executive on creative assets and deadlines
Maps creative content for media placements in consult with Creative Services Lead & Executive role
ORGANIC SOCIAL COMMUNICATIONS:
Drives the briefing process for allocated film with external social media agency, this includes ;
Communicating social media objectives
Outlining key publicity initiatives that need to be supported in social
Provides an overview of ALL content that is available from advertising, publicity, head office bespoke social content.
Provides direction on locally developed content requirements
Outlines any key exhibition or partnership activity that needs to be supported or amplified in social
Works with agency to identify any suitable influencers for content creation on our owned Universal channels
Sets targeting and budget allocations for all paid social media activity in line with supporting digital AV and overall campaign weights
Manages the social agency to respond to the brief and collaboratively develops a conversation calendar and action plan for each film.
Approves all organic social media content before it goes live
Where required manages the social agency to deliver premiere activations
Strong strategic thinking
Media or Digital Agency background – minimum 4 years
Experience in digital / programmatic trading essential
Experience in managing in house 1st Party data
Analytically minded
Media landscape, planning and buying knowledge is vital
Experience in Entertainment Marketing/film industry desirable
Strong creative thinking and eye for detail
Demonstrate Initiative and lateral thinking
QUALIFICATIONS/ REQUIREMENTS
You must have the right to work in Australia i.e have Australian Citizenship or Permanent Residency.
A degree in Media Communication or Marketing desirable
NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed
services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or access nbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.
NBC Universal
- NBC Universal Jobs