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Sr. Manager, WW Communications Planning, Marcom

Sunnyvale,California,United States

Marketing

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Sr. Manager over this team will partner with various cross functional teams and our media agency to develop global integrated communication strategies. This will include helping to define the target audience and user journey of our various initiatives to create relevant and bespoke communications plans.

Description

Primary day-to-day responsibilities include but are not limited to: collaboration with teams across paid and organic functions such as brand, planning, creative, and analytics. Create integrated communications plans, evangelizing the role of comms planning and helping to build this discipline at Apple. Create a partnership with the agency-of-record to glean insights and best practices. Empower the team to identify cultural and market trends, media data and platform insights, all while supporting their efforts in recommending audience journeys, messaging approaches and creative deliverables that effectively connect our products to our consumers. Close collaboration alongside the media strategy team to ensure that goals/strategies are aligned with brand nuances, taking into account successful media placements, platform insights, and overall media imperatives.

Minimum Qualifications

• 10-15+ years of experience in advertising, media or communications, with 5-7+ years of direct people management experience. Experience in an agency environment required.

• Recent knowledge of paid channels (especially digital), including individual social platforms and best practices

• Experience in writing communications plans

• Experiences with third party vendors driving integrated communication campaigns

Key Qualifications

Preferred Qualifications

• Bachelor's Degree

• Deep expertise on the communication process and how different inputs and messaging impact the customer journey

• Persuasive approach and a record of strong collaboration with cross-functional partners. Models collaboration across the organization and facilitates an open dialogue with a wide variety of contributors and stakeholders.

• Experience in audience and media planning with extensive knowledge in media analytics. Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences will be pivotal for success in the role.

• Well-adept at "influencing without direct authority," i.e. vendor management.

• Experience developing communication plans, consumer journeys, campaign narratives and channel plans that span across strategy, audiences, creative opportunities and measurable KPI’s

• Provide thought leadership in consumer behavior, creative media, emerging media and technology

• Ability to aggregate and synthesize data and learnings across a comms plan to feed into the next creative process or campaign

• Demonstrated ability working with creatives, to both shepherd new creative work and help conceptualize innovative media-first ideas

Education & Experience

Additional Requirements

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $222,600 and $334,900, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

• Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)

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