VF Corporation Director, Brand Energy Marketing in Stratham, New Hampshire
Join the Timberland Family
Founded in 1973, Timberland® is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Shanghai. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying - and protecting - nature.
At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.
Timberland is a VF Corporation brand. VF is one of the world’s leading apparel, footwear and accessories companies with socially and environmentally responsible operations, and a commitment to deliver innovative products and create long-term value for its employees, customers and shareholders.
To learn more about Timberland and share in our mission to step outside, work together and make it better, visit one of our stores, www.timberland.com or follow us @timberland (http://www.timberland.com) .
Director, Brand Energy Marketing
As the Director, Brand Energy Marketing, you accountable for expanding relationships and partnerships with influential authenticators and the communities, who move the world forward. We are a purpose-led brand with a vision to build an equitable and green future. We believe in the power of community and the power of collaboration. Your role is to work across marketing functions and business functions. And to create a unique point of view and strategy around our brand’s approach to innovators, micro-influencers, and creators and their roles in building a global community. In partnership with the product teams, you will expand our collaboration platform and build it into a meaningful incubator for brand and business growth.
You'll be a trusted member of our team reporting to Vice President, Global Marketing. You will manage a team consisting of a Coordinator, Brand Energy Marketing.
How You Will Make a Difference
What you will do:
In partnership with other brand functions such as brand management, digital, and PR you will create Timberland’s future authenticator strategy.
In partnership with our global product and marketplace teams, you will further extend our collaboration strategy and integrated Collaboration/Incubation function as a critical component of our brand.
Report directly to the Vice President of Global Marketing, you will be responsible for building out Timberland’s relationship component as well as the 360 brand experiences together with our external collaboration partners.
You have experience in the build-out of relationships, influencer strategies, network building, and partnership management.
With your knowledge of culture and tier 0 retail, you will play a key role in building out the tier 0 influential network across creative culture, from fashion and street to eco-innovation and design, art around the world.
In partnership with our energy marketing leaders in Nora, EMEA, and China you will build a global team of authenticator experts.
You will be responsible for leading some of the unique energy projects from a brand marketing perspective such as Construct 10061 and EK By Raeburn.
You will be managing the Energy budget accordingly, and be in charge of relations, collaborations, and contract management.
How you will do it:
You are an innovator, a gamechanger, love the Timberland brand and the authenticity it brings. You are all about culture. You live in the worlds of fashion, street culture, street fashion, art and you are passionate about our vision to build an equitable and green future.
You are passionate about our brand and our purpose to inspire and equip our consumers to step outside, work together and move the world forward. You believe in the power of work and outdoor and want to join us to create an equitable and green future. You are passionate about creating new forms of partnerships with the communities of micro-influence that are occupying the space of outdoor and work.
You are adaptable and innovative while continually learning and aiming for results. You are a born entrepreneurial thinker and a doer, consumer-focused, driven by execution, operational decision making, and talent selection. You build work relations with trust, communication, and commitment while leveraging cultural diversity. You coach and mentor others with empowerment and facilitate change to build and maintain a successful team.
What success looks like: We will inspire and equip a new generation of adventurous doers to step outside and move the world forward.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 8 years
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know:
You have experience in relationship building and just like us, you are tired of the word “influencer.” You have new ideas on how to partner with the authenticators and creators of the future.
You have a bold point of view on how brands such as Timberland should enter the world of creators to build strong communities.
You want to position Timberland as an authentic brand in the world of digital influence and create new space by partnering with the right authenticators and innovators.
You believe in meaningful collaborations instead of adding noise to the collaboration landscape.
You believe in moving the world forward with the game changers of tomorrow, giving back to nature and the people of this planet.
You have your first pairs of Timberland boots and a story about when and where you got them.
You know how to manage the outsiders, the game changers because you are one.
The ability to think both creatively and critically; demonstrating strategy and the desire to push boundaries.
The desire to work in a dynamic, fast-paced creative culture with the flexibility to change gears for different projects.
A demonstrated ability to bring together external partners and brands, who are culturally relevant.
A global citizen with connections in movements, tribes, and influential communities around the world.
You are an energetic self-starter with excellent communication and leadership skills.
What we will teach you: As a member of our Global Marketing Team you will be a part of our inclusive creator and gamechanger culture, where all ideas are encouraged and expected. You will be both a teacher and a learner in all that you do.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
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