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VF Corporation Website Marketing Manager (Vans, EMEA) in Stabio, Switzerland

VANS EMEA is looking for an exceptional Website Marketing Manager to join our DTC Marketing team based in Stabio, Switzerland.

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Let’s Talk about the Role

The Website Marketing Manager will be shaping the Web marketing strategy from planning to execution, providing new compelling digital content for Brand & Product MKTG Campaigns.

In his/her role, he/she will be reinforcing the brand image by presenting Vans in a coherent and effective way to the online audience, with the ultimate goals of ensuring a seamless user experience on all devices and fuelling online sales and conversion.

The position will work closely with the entire DTC MKTG Team as well as the eCommerce, Brand MKTG teams and other cross-functional teams within the brand.

How You Will Make a Difference

  • Manage the delivery of the overall E-Commerce marketing strategy

  • Ensure that the detailed marketing plans are aligned with the overall marketing strategy in terms of brand presentation, consumer experience, and integrated marketing strategy for the company

  • Provide guidance, advice, and training of direct reports

  • Ensure Go To Market execution plans and Global Marketing Alignment.

  • Plan, manage, and track high volume assets throughout the regional production process with creative department / external agencies, and facilitate timely delivery, ensuring the content workflow process is executed appropriately within the Website Marketing Team.

  • Manage and maintain In-Season content calendar.

  • Manage Global Website marketing content adaptation for regional needs and integrate them whenever necessary.

  • Manage translation activities with translation agency and internal clients.

  • Assist in the analysis of digital performance, providing comprehensive reports of Vans Website marketing activities.


  • Internal: EMEA Marketing Team, E-commerce Team, Product and Retail Department, Vans local offices and distributors in EMEA.

  • External: Digital agency, translations agency and other key suppliers.

Skills for Success

  • Bachelor’s degree in marketing or related field

  • Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager’s criteria

  • Generally 5-8 years of progressive experience with 3 years of managerial experience

  • Strong organization and communication skills

  • Exceptional Computer skills.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

· A supportive feedback-based culture where respect and integrity guide us in what we do

· An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

· Be part of an iconic lifestyle brand in a multi brand, multi countries organization

· On site gym offering health and well-being initiatives

· A discount card with 50% on all VF brands

· Break out areas offering complimentary hot drinks

This post is not eligible for relocation support

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!


VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.