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Cabela's Email/Digital Communications Specialist in Springfield, United States


A qualified candidate will help lead our efforts to develop a digital communications program that includes email, SMS, push notification and other opportunities to market to customers via multiple communication channels.


  • Drive interactive and innovative communications across online and mobile channels that support the company’s marketing efforts

  • Develop and maintain best-in-class email marketing programs

  • Develop a long-term strategy to re-activate dormant email addresses

  • Continue to find ways to grow and improve the performance of the one-to-one program

  • Manage email campaigns from start to finish (scheduling, project management, coding, testing, deployment); while working with various stakeholders (graphic designers, marketing and merchandising specialists, copywriters, etc.) to drive each email from ideation to completion.

  • Analyze the layout, graphics, text links and all other aspects of the emails to maximize the sales potential.

  • Work across the Bass Pro Shops and Cabela’s network to implement, execute and analyze email campaigns in order to increase customer retention and generate loyalty, particularly with our proprietary brands (i.e. Bass Pro Shops, Cabela’s, RedHead, Ascend, World Wide Sportsman, etc.) through all sales channels (i.e. internet, catalog and retail).

  • Work with IT and the Contact Center to develop order related emails and other communications

  • Assist with the SMS program and push notification program as new marketing channels of communication for customers

  • Assist in the development of short- and long-term customer data analysis plans; lead implementation of those plans to improve the performance of our digital communication strategies

  • Integrate findings with market research department to maximize customer learning, acquisition and retention. Create initial, and optimize, consumer segmentation scheme.

  • Works with the business and technical teams in determining and implementing innovative solutions that meet business objectives

  • Work with our retail stores to implement communication between specific stores and their customers

  • Leverage new technologies to contact customers

  • Other duties as needed or assigned


Preferred Degree : Background in Marketing, Mass Communications, or Public Relations

Experience with email marketing, SMS, or push notification messaging preferred

Experience with Adobe Suite (Photoshop, Dreamweaver, and Illustrator) a plus.

Experience with HTML and/or CSS

Experience in database marketing and be grounded in segmentation, customer loyalty programs, email campaigns and data mining.


  • Excellent communication and project management skills required.

  • Good data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions, and to solve complex issues.

  • Basic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior and motivation.

  • Ability to multi-task and be flexible


Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information or any other basis protected by applicable federal, state or local law.

Bass Pro Shops

About Bass Pro Shops

Bass Pro Shops (http://www.basspro.com/) is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops joined forces with Cabela’s (http://www.cabelas.com/) to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group (http://www.whiterivermg.com/) , offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge (http://www.bigcedar.com/) , America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”