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Job Requisition ID #

24WD81047

Position Overview

The Senior Manager, Growth & Demand Marketing APAC is a pivotal role responsible for strategizing, developing, and executing integrated marketing programs to accelerate growth throughout the customer journey (acquisition and expansion). Reporting to the Marketing Director APAC, the role collaborates closely with APAC sales leaders and cross-functional teams to deliver on business goals and revenue targets.

The Senior Manager, Growth & Demand Marketing APAC oversees the execution of strategic and tactical programs that educate and generate market awareness, drive demand in target accounts (ABX) and personas and build customer loyalty. Leading a team across marketing programs, digital marketing and operations, the role is responsible for overseeing the execution of integrated campaigns both directly and through the Autodesk channel partners.

We are seeking an individual adept at implementing a holistic brand-to-demand strategy with significant experience in ABM, SMB, and Enterprise Marketing. The role demands strong analytical skills for evaluating campaign results and optimizing marketing funnels. A passion for marketing innovation and AI are a must!

Responsibilities

• Develop and implement integrated marketing programs to drive brand awareness, lead generation, and customer expansion centred around ABM

• Own the plan, ensuring effective scaling and execution across paid media, social, email and other channels

• Collaborate closely with global marketing, product marketing, field marketing, customer marketing, content marketing, sales to create campaigns (product and persons led) , funnel narratives, and content aligned with Autodesk Construction Cloud positioning and messaging

• Understand and address buyer persona challenges through targeted campaigns

• Support CLM/PLG programs in APAC

• Collaborate with product, sales, and customer success teams to ensure alignment and optimize the customer journey

• Lead team-wide view of lead flow, demand governance, lead queue performance and demand capacity planning

• Work with sales and BDR teams to manage lead nurturing programs to accelerate leads in funnel

• Monitor and report on key performance metrics, using data-driven insights to refine and optimise marketing and revenue strategies

• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

• Stay up-to-date with trends, tools, and best practices (including AI) to ensure our strategies are innovative and effective

• Oversee regional marketing mix and budget; accountable for the ROI of marketing programs

• Lead, manage and mentor a high-performing and agile marketing team

• Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers

Minimum Qualifications

• Degree in Business/Marketing/Communications

• 10+ years of in-depth knowledge and experience leading SaaS B2B demand/ABM/lead generation with demonstrated lead, pipeline, and revenue growth

• Experience with SaaS/platform solutions and complex buying committees highly regarded, with Enterprise B2B experience strongly preferred

• Demonstrated experience and success with account-based marketing (ABM)

• Analytically driven decision maker, with the ability to capture and share key data and insights and use data to drive marketing strategies and decisions

• Obsessed with customer experience and customer journey; know how to create programs that work at each stage of the journey and add value, create engagement, and drive action

• Deep experience working with BDR/SDR team and with Sales management to set strategy, lead scoring, and evaluate results of campaigns

• Marketo knowledge preferred, or a comparable marketing automation platform required

• Experience with other platforms including Salesforce, Google Analytics, attribution tools

• Ability to lead projects across cross functional teams

• Brings a testing and optimization framework to each approach, constantly striving to improve past performance

• Excellent written and communication skills

• Strong stakeholder engagement, influencing and collaboration skills

• Knowledge of the AEC/Construction industry a plus

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About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging

We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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