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Summary

Product Marketing tells Nomad’s story to the market. You will directly impact the business by crafting value propositions and compelling messages for customers and prospects, driving acquisition and engagement. 

You will be responsible for shaping Nomad’s brand in the travel roaming space, and ensuring that brand values and personalities are authentically delivered through our online presence. You’re not representing a corporation, you’re representing a team of people building a product they love, for an audience they deeply care about. You will work with the Growth PM as well as the Social Media team to ensure that the right marketing channels and tactics are being utilized to deliver growth initiatives. 

You are a self-starter and independent thinker with exceptional analytical and communication skills plus the ability to know essential vs what is not in the fast-changing world of digital marketing.

Responsibilities

• Manage and deploy the digital advertising budget across all our digital marketing channels (including Meta, Google, TikTok, Twitter) as well as organic channels (SEO).

• Track and analyze the performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, regularly iterate to maximize performance, and provide data-backed insights to optimize future campaigns and find new opportunity areas

• Drive the GTM strategy for Nomad’s brand in the eSIM space. Develop personas, messaging and positioning, and align this with the Growth PM’s growth initiatives including content, promotions, campaigns, partnerships to achieve business priorities

• Execute and track program deliverables, milestones, action items, dependencies, risks, and mitigation plans

• Partnership outreach for GTM partnerships in the travel space - such as airlines, hotels, OTAs, attractions and F&B

• Review and enhance the Social Media strategy for Nomad, maintaining consistent messaging and brand personality across our main channels.

• Create and maintain a marketing calendar.

• Review creative materials including video animation, illustrations, etc.

• Market research to review international travel patterns, eSIM and smartphone trends.

  Requirements

• 7-10 years of experience in product marketing and digital advertising, such as on Google, Meta, Twitter, and TikTok, and knowledge of SEO strategy.

• Focus on social / travel / leisure / hospitality companies a plus, as is experience with KOLs / influencers

• Bachelor’s in marketing related / social media related fields a plus but not required

• Excellent spoken English - able to wield language skillfully to match a specified tone of voice and brand-led strategic messaging in, for example, copy-writing

• Excellent organizational skills (keen planner, good at managing projects, attention to detail, and able to keep on top of a busy content calendar)

• Strong business analytical skills with a data-driven mindset to managing metrics

• Able to take ownership of initiatives and execute on ideas quickly, especially in environments where there are no “right answers”; love working in a startup environment and building things from 0 to 1

• Able to work in a remote, distributed team

  We would be thrilled if you also have

• A love for travel (and a quirky sense of humor)

• An eye for and skilled at creating high quality creatives

• An existing network with brands, publishers, and agencies in the travel space

  What we can offer

• Build toward a unique and fun mission to make travel a joy rather than a hurdle 

• Work with an international, A-class team you can learn and grow with

• Remote work setting and truly flexible working hours

• Competitive compensation package

• Dedicated learning fund to help you develop your career trajectory

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