Job Information
Boehringer Ingelheim プロダクトマーケティングマネジャー/スタッフ or ノンラインマネージャー/オンコロジー・免疫領域事業本部オンコロジー領域マーケティング部マーケティンググループ in Shinagawa, Japan
Summary
- Ensure the successful launch of zongertinib with a strong focus on patient centricity and market understanding
Tasks & responsibilities
Accomplish successful launch of the new indication by working closely with marketing team members
Develop local marketing strategy and tactics by close collaboration with various stakeholders based on global strategy and initiatives.
Identify opportunities and ways to better meet customers’ needs for short-term and long term
Monitor performance via agreed KPIs
Establish and maintain relationships with KOLs, relevant organizations and other key stakeholders to develop and implement the strategy
Develop promotional materials such as promotional brochures and tools for HCPs and patients
Plan and execute congress events such as sponsor seminars and symposiums
Plan and execute trainings for field force together with field training team
Work collaboratively with other functions (Medical, Sales, etc.) within the company to facilitate implementation of commercial initiatives for the products
External vendor management
Conduct budget management
Communicate brand tactics to sales force clearly for flawless implementation
Requirements
Bachelor or master’s degree from accredited institution
2+ years of experience in marketing (sales experience and/or healthcare industry experiences are preferred)
Good understanding of lung cancer
Product launch experience is a plus
Good project management and excellent cross functional collaboration skills with ability to work with global matrix teams
Agile and effective working style in a fast-paced and changing environment
Fluent in Japanese and English with very good leadership, communication, and presentation competencies
Willing to work in a global environment
Recruiter:K Nagai
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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