Job Information
Oregon Tool, Inc. CN Marketing Manager Asia in Shanghai, United States
CN Marketing Manager Asia
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Date:Sep 12, 2024
Location: Shanghai, SH, China
Company: Oregon Tool
Primary Duties and Responsibilities:
Build and Drive OREGON® brand awareness, consideration and conversion
Regionalize OREGON global brand strategy for local relevance and execution across Asia
Collaborate with cross-functional leaders and teams on strategic alignment and execution (Sales/Ops/Fin/Product/Manuf/HR)
Prioritize China Ecommerce success (ex: Tmall, JD)
Develop and monitor effective digital & Ecommerce marketing campaign and track results including traffic, views, leads. Improve end-user experience.
Perform market data collection, market analysis, identify and communicate competitive issues/opportunities and trends for the region. Leverage local sales team for frontline information and trends from distributors and key customers.
Develop and implement effective branding and advertising Plans (including digital ex:WeChat, and physical ex: doorheads and more).
Prepares financial analysis for Branding evaluation and decision making.
Interface as needed with Global Markets teams.
Initiate customers facing materials under branding guidance by working with creative team closely for branding consistency.
Analysis of social media performance and assess against goals (KPIs), ensure performance of social buzz. Create and maintain the relationship with digital & Ecommerce media sources to generate more social buzz.
Brainstorm new and creative growth channels and strategies to enhance both online consumer and in market experience and increase customer engagement.
Other assigned tasks by the supervisor.
Education:
Bachelor’s degree or above in Marketing, Business and/or related field.
Experience Requirements Skills/Abilities:
Minimum 5 years related marketing manager experience.
Rich Ecommerce business experience/skill.
Fluent oral and written English.
Relative Knowledge in the industry is a plus.
Solid experience in managing international/global communication.
Computer skills, data entry and digital & Ecommerce marketing knowledge.
Ability to handle different projects simultaneously.
A strong team player.
Strategic thinker with the ability to multi-task, problem-solve, and prioritize in a fast paced working environment.
Cross function organization experiences
关于我们:
奥力根工具集团公司是一家全球性的、拥有高端品牌的、售后市场驱动的精密切割工具平台。在奥力根工具，我们的目标是创建、培养和维持一种全球包容的文化，在这种文化中，差异化能驱动创新的解决方案，以满足我们员工和客户的需求。我们向各位有才能的个人发出邀请，不仅因为这是在做正确的事情，同时也是因为这将使我们的公司变得更加强大。
了解更多关于我们公司的信息，请访问我们的官方网站www.oregontool.com
奥力根工具集团公司将只雇佣具有合法就业许可的人员。 任何就业机会都需要通过背景调查和药物筛查。奥力根工具集团公司不歧视任何性别，种族，肤色，宗教，年龄，婚姻状况，国籍，公民身份，残疾，退伍军人，或任何其他受法律保护的身份。
在申请过程中，我们不会要求或收集任何机密的、专有的或敏感的个人身份信息(例如: 出生日期、驾驶证号码、或信用卡、银行账户或其他财务状况信息)。如果您提交此类信息，您将自行承担风险，我们将不承担任何责任或对您提交信息的后果负责。 本通知不可视为雇佣确认或创建任何雇佣的条件。