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Sanofi Group Trade Marketing Manager in Shanghai, China

Job Title: Trade Marketing Manager

  • Localtion: Shanghai China

  • 10% Remote working, 90% in the office and 10% of travel expected

  • Job type: Full time

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, _ _ challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

JOB PURPOSE:

JOB PURPOSE: Develop & implement E-Commerce trade marketing/channel development strategy and activities to support E-commerce business growth in China, including Cross-Border and Domestic businesses. This includes digital sales E-commerce support; as well as tracking & monitoring of trade partners and E-Commerce platform performance. The primary responsibility of this role will be to focus on Alibaba or Tencent Partners.

About the job

Brief introduction of the department, team, purpose, and mission s (including KPIs) . Highlight what is unique to your team.

Main responsiblities:

· Serve as subject matter expert across a range of performance driven marketing channels, managing the day-to-day operations and agency counterparts to unlock growth.

· Set a roadmap and drive over-arching channel strategies for brand platform flagship and company Flagship stores, driving to direct response commerce sales goal.

· Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs

· Obsess channel-right creative, working cross-functionally to educate, empower, and enable CHC products & storytelling to show up best-class-in- on strategic platforms.

· Lead learning agendas, inclusive of measuring, optimizing, and disseminating learning to the broader organization

· Build relationships with extended integrated media teams, media partners, our agencies to proactively identify emerging, impactful opportunities on strategic platform and develop plans to leverage them Integrate with categories.

· Dive deep into the weekly performance, to understand trends and identify successes and opportunities as well as forecasting future channel performance.

About you

· Experience in E-commerce media, especially on strategic platforms; know how to use in-platform & out-of-platform

EC sales experience, especially on EC platform and distributor management.

Pursue progress, discover extraordinary!

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !

Pursue progress , discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)

As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.

All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)

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